Newswise Community

For ten years Newswise has sponsored the PIOnet listserve, a valuable community building tool serving more than 400 members from across the globe.

We've recently reinvigorated PIOnet and Newswise's commitment to the community of PIOs by adding a PIOnet website. We are trying to use a variety of Internet tools to enrich the community, or as a colleague said, "increase the touch points" to improve the relationship, interactivity and services.

For example, we have a jobs list, a membership directory and an archive.

Please invite your colleagues and friends (from your institution and others) from higher ed media relations to join us.

StratCommNet

Similarly, Newswise and Simpson Communications have launched a new listserve, newsletter and website this month: StratCommNet.

StratCommNet will feature timely information and discussion on crisis communications and marketing in higher education. Both the listserve and website will be updated bi-weekly with links to "current crises" and marketing best practices via the StratCommNet Newsletter (see the archive). Our goal is to provide timely information and provoke discussions on current crises/marketing issues and how best to handle these.

The website will archive much of this information to make it the "go-to site" on the Web for "how to" handle a crisis or enhance your marketing capabilities.

The website also contains a membership directory, an archive of all newsletters, and a form for subscribing.

StratCommNet is designed for higher educational professionals who establish strategy in communications. Please invite your colleagues and friends (from your institution and others) from higher ed strategic public affairs who deal with crises communications and marketing to join us.

You can read more about this new service, as well as sign up for the listserve and newsletter, on the StratCommNet website.

We hope that this community will provide a network of experts and correspondents to monitor crises and marketing concepts across higher education. The success depends on participation. In a time when we are all overwhelmed with email, the group will maintain a focused and professional atmosphere.

Your Individual Report

Earlier results
A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.

Enhanced context
Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.

(If your institution had contributed stories in August 2003 , data on those stories would appear here. You will find overall site statistics below.)

Table 1
============================================================
          Newswise August 2003 PRELIMINARY Report          
------------------------------------------------------------
          HITS ON ALL INSTITUTIONS' NEWS RELEASES 
              By LIBRARY and TYPE OF STORY 
        (based on data gathered through 20-Sep-2003)
============================================================

-----------------------------------------------------------
      Number of       Type               Access  Counts    
       AUGUST          of             ---------------------
    News Releases     Story           TOTAL    Avg   Median
-----------------------------------------------------------

 MEDNEWS LIBRARY
       175  Research or Feature       34996     200     182
         3  Policy                      650     217     144
        19  Announcement               1757      92      60

 SCINEWS LIBRARY
        76  Research or Feature       23881     314     187
         1  Policy                       59      59      59
         9  Announcement               1212     135     166

 LIFENEWS LIBRARY
        84  Research or Feature       14244     170     138
         0  Policy                       --      --      --
         7  Announcement                871     124     155
         1  Higher Ed Event              51      51      51

 BIZNEWS LIBRARY
        13  Research or Feature        2707     208     150
         0  Policy                       --      --      --
         6  Announcement                503      84      74

(If your institution had contributed stories in July 2003 , data on those stories would appear here. You will find overall site statistics below.)

Table 1
============================================================
              Newswise July 2003 FINAL Report          
------------------------------------------------------------
          HITS ON ALL INSTITUTIONS' NEWS RELEASES 
              By LIBRARY and TYPE OF STORY 
        (based on data gathered through 20-Sep-2003)
============================================================

-----------------------------------------------------------
      Number of       Type               Access  Counts    
        JULY           of             ---------------------
    News Releases     Story           TOTAL    Avg   Median
-----------------------------------------------------------

 MEDNEWS LIBRARY
       219  Research or Feature       29807     136     113
         5  Policy                      368      74      54
        17  Announcement                548      32      21

 SCINEWS LIBRARY
        98  Research or Feature       11055     113      80
         1  Policy                       16      16      16
        11  Announcement                464      42      28

 LIFENEWS LIBRARY
        88  Research or Feature        7034      80      69
         0  Policy                       --      --      --
         7  Announcement                215      31      20
         3  Higher Ed Event             133      44      47

 BIZNEWS LIBRARY
        19  Research or Feature        1302      69      51
         0  Policy                       --      --      --
         3  Announcement                 46      15      16

Journalists Respond

Success Stories

University of Michigan Health System

The release "Sleep Disorders Linked to Faulty Brain Chemistry" appeared in:

Science
Lancet
Business Week
BBC
Times of London
WebMD
Health Day
Scripps-Howard Newswire
CNN.com
ScienCentral TV