NEWSWISE MONTHLY REPORT
Issue No. 25Delivering Your News WiselyDecember/January 2004
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SciWire1868
MedWire2093
BizWire746
LifeWire1231
DailyWire1132

Suggestion Box
If you have any comments or suggestions about how Newswise can better serve you, please contact us.
Your Individual Report
To view your individual hit counts for December (final) and January (preliminary), as well as overall site statistics, click below:

December/January 2004.

(For your previous monthly reports, please see the sidebar at right)


Newswise Sponsored Newsletters
This month we discuss Newswise sponsored newsletters. Read below for more details.

About this Report
In this report, we've included information on Newswise sponsored newsletters, feedback from journalists, and success stories from participating institutions. We encourage your feedback (see suggestion box). It helps us to evaluate Newswise and make changes to better suit your needs. We look forward to hearing from you.

Journalists Respond
Heather Wax, Science & Spirit
Noreen McElroy, Philadelphia Business Journal
View Responses

Success Stories
University of Iowa
Saint Louis University Health Sciences Center
University of Michigan Health System
View Success Stories
Submit a Success Story

Archived Reports
For your reference, we've archived your previous monthly reports here:
Nov/Dec 03 Apr/May 03
Oct/Nov 03 Mar/Apr 03
Sep/Oct 03 Feb/Mar 03
Aug/Sep 03 Jan/Feb 03
Jul/Aug 03 Dec/Jan 03
Jun/Jul 03 Nov/Dec 02
May/Jun 03 Oct/Nov 02

Newswise Sponsored Newsletters
In March we will be adding a monthly newsletter to our current PIOnet listserve. The newsletter will support media relations' vital role in integrated marketing for your institution. This role is not always adequately recognized, understood, or acknowledged. Our goals is to give you data, arguments, evidence, and ideas to enhance the understanding and appreciation for media relations at your institution.

Each month the newsletter will contain a feature story dealing with public relations by Dick Jones (Principal, Dick Jones Communications), a book review, an article on academic PR research, and an international media relations section. We encourage members of PIOnet to contribute to the PIOnet Newsletter from time to time so that PIOnet members may share their valuable experiences with one another.

Similarly, each newsletter will contain both a book review and a summary of an article from a peer-reviewed public relations research journal. Zoltan Bedy, Ph.D, a professor of public relations at Oswego State University of New York, will regularly review the PR research literature. Finally, Tom Miller from Imperial College London will discuss international media relations issues.

So now PIOnet is a more cohesive forum of higher education PR professionals; we have a listserve, which has been a valuable tool for more than ten years, a website, and a monthly newsletter. We hope that the addition of these interactive tools will enhance the intellectual content, the support for members' career development, and the sense of community.

If you are not currently a member of PIOnet, we'd like to invite you to join. Please also invite your peers, especially those at other institutions.

You may also be interested to learn more about StratCommNet, another higher education public relations listserve sponsored by Newswise.

We are also open to the possibility of creating other such communities, and even subsets within PIOnet. For example, one member suggested a community for PIOs at medical institutions. What do you think? Do you have other suggestions?

Praise for PIOnet


PIOnet is almost as lucrative as receiving stolen property, with the added plus that it's legal (at least till it's tested in the courts). Our shop has used a number of great PR ideas that came from PIOnet, which was especially gratifying because we didn't have to go to all the bother of figuring them out by ourselves. And the list members make up a perfect sounding board for our PR triumphs and woes.

Come and play!

Marcia Goodrich, Michigan Technological University

Your Individual Report


This is the twenty-first edition of the monthly report in which you'll find:
  • Earlier results
    A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
  • Enhanced context
    Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.

  • January 2004 Newswise Report (preliminary)

    (If your institution had contributed stories in January 2004, data on those stories would appear here. You will find overall site statistics below.)

    
    Table 1
    ============================================================
              Newswise January 2004 PRELIMINARY Report          
    ------------------------------------------------------------
              HITS ON ALL INSTITUTIONS' NEWS RELEASES 
                  By LIBRARY and TYPE OF STORY 
            (based on data gathered through 23-Feb-2004)
    ============================================================
    
    -----------------------------------------------------------
          Number of       Type               Access  Counts    
           JANUARY         of             ---------------------
        News Releases     Story           TOTAL    Avg   Median
    -----------------------------------------------------------
    
     MEDNEWS LIBRARY
           137  Research or Feature       52859     386     341
             4  Policy                     1119     280     280
            13  Announcement               2520     194     186
    
     SCINEWS LIBRARY
           115  Research or Feature       43604     379     325
             0  Policy                       --      --      --
             7  Announcement               1340     191     195
    
     LIFENEWS LIBRARY
            62  Research or Feature       27693     447     319
             0  Policy                       --      --      --
             5  Announcement                856     171     176
             3  Higher Ed Event             557     186     187
    
     BIZNEWS LIBRARY
            31  Research or Feature       13805     445     292
             0  Policy                       --      --      --
             5  Announcement                786     157     151
    
    

    View this month's Top Hit Stories


    December 2003 Newswise Report (final)

    (If your institution had contributed stories in December 2003, data on those stories would appear here. You will find overall site statistics below.)

    
    Table 1
    ============================================================
              Newswise December 2003 FINAL Report          
    ------------------------------------------------------------
              HITS ON ALL INSTITUTIONS' NEWS RELEASES 
                  By LIBRARY and TYPE OF STORY 
            (based on data gathered through 23-Feb-2004)
    ============================================================
    
    -----------------------------------------------------------
          Number of       Type               Access  Counts    
          DECEMBER         of             ---------------------
        News Releases     Story           TOTAL    Avg   Median
    -----------------------------------------------------------
    
     MEDNEWS LIBRARY
           181  Research or Feature       56370     311     274
             3  Policy                      826     275     248
            11  Announcement               2078     189     183
    
     SCINEWS LIBRARY
           123  Research or Feature       35926     292     269
             0  Policy                       --      --      --
             9  Announcement               1620     180     170
    
     LIFENEWS LIBRARY
            76  Research or Feature       26004     342     262
             0  Policy                       --      --      --
            14  Announcement               2308     165     151
             2  Higher Ed Event             313     156     156
    
     BIZNEWS LIBRARY
            33  Research or Feature        9221     279     257
             0  Policy                       --      --      --
             3  Announcement                452     151     134
    
    

    View this month's Top Hit Stories

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    Journalists Respond

    "I am the research editor at Natural Health magazine. I'm always and every day looking for the latest health and medical news. The Newswise site is a God-send."
    --Rachel Dowd, Natural Health Magazine
    "I think Newswise is fabulous. I am truly appreciate of your extensive contacts section! I have recommended Newswise to whomever it might be of use."
    --Shelley Esaak, About.com Guide to Art History
    "I think newswise is great! I've gotten a ton of story ideas that I have and am in the process of pitching to some national and regional publications that I'm trying to break into."
    --Noreen McElroy, Philadelphia Business Journal
    "Newswise is GREAT! I'm not only enjoying its services, but I'm finding a ton of potential broadcast pieces there."
    --Stacey Young, ScienCentral News
    "Thank you so much for your email. I am loving Newswire; already, it has been of great use. I took a quick look at the Web site, and was excited to see the expert query system. I definitely plan to use that in the future."
    --Heather Wax, Science & Spirit
    "I am finding the Sci Wire to be an interesting publication. As a busy journalist, I appreciate your quick-browse style."
    --Sylvie Dale, PennWell Power and Water Groups
    "The Newswise service has been most valuable. I love the way stories have been divided up into sections."
    --James Southgate, Freelance, Canada

    Top

    Success Stories

    University of Iowa

    The release "Variations In State Laws Affect Elder Abuse Documentation" appeared in:

    www.healthday.com
    www.abcnews.com
    KCRG-TV 7 (ABC)
    Dallas Morning Star
    New York Times
    Atlanta Journal Constitution
    Fort Worth Star Telegram
    Tuscaloosa News
    Times Daily
    The Ledger
    Centre City Daily Times
    Wilkes-Barre Weekender
    Newsday NY
    Biloxi Sun Herald
    Macon Telegraph
    Wichita Eagle
    Omaha World Herald


    Saint Louis University Health Sciences Center

    The release "Five Guaranteed Tips for Avoiding Colds" appeared in:

    St. Peters (Mo.) Journal
    St. Charles (Mo.) Journal
    South City Journal (St. Louis, Mo.)
    Savvy Family (St. Louis, Mo.)
    Ladue News (St. Louis, Mo.)
    St. Louis Post-Dispatch
    Albany (N.Y.) Times-Union
    Oklahoman (Oklahoma City, Okla.)
    Fort Worth (Texas) Star-Telegram
    Salt Lake City (Utah) Tribune
    Centre Daily Times (State College, Penn.)
    Bismarck (N.D.) Tribune
    Merced (Calif.) Sun-Star
    www.healthandage.com
    HealthDayNews


    University of Michigan Health System

    The release "Study: Men Don't Cause Yeast Infections in Women" appeared in:

    Cosmopolitan
    Self
    Los Angeles Times
    Seattle Times
    Houston Chronicle
    Chicago Tribune
    Good Housekeeping
    Drug Week
    Connecticut Post
    UPI
    HealthDay
    Atlanta Journal-Constitution
    DrKoop.com
    Web MD


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