|
Nearly three-quarters of a million hits were recorded on Newswise articles in the first half of 2004. Here we take an in-depth look at these hits, reviewing and categorizing each one by the source of referral: Newswise sources (eg. the wires, our site), Search Engines (Google News, Google Web, Yahoo, etc.), and External Sites. In addition to this cumulative data, you'll also be able to examine the influence an article's age—either current or archival—has had on the source of referrals.
It's important to note that the article hits reported below are all from human users; we have ignored hits from web-indexing robots as well as all hits whose referring source could not be precisely determined.
We think the results will intrigue you, and hopefully broaden the context within which you evaluate your individual data.
|
The cumulative data above can be further broken out by the age of the article accessed: current, or archival. For the purposes of the following charts, we have considered an article "current" if it has been accessed within one month of its contribution date; accesses on articles older than one month have been classified as "archival".
Of the total hits analyzed above (737,274), we noted the following:
| Age of Article When Accessed | Access Counts | Percentage of Total |
| Current | 496,156 | 67 % |
| Archival | 241,118 | 33 % |
| TOTAL | 737,274 | 100 % |
Let's look more closely at each of these two groups.
While the data above may have confirmed some of our expectations—that, for example, the greatest share of hits on current articles are generated by Newswise sources—quite a few details surprised us. Note, for instance, how much a boost in exposure for current articles is provided by the inclusion of Newswise among the selected news sources indexed by Google News: nearly 13 % of all hits on current articles are referred from this resource alone. Also worth noting is the consistently important role played by third-party websites in enhancing exposure for both current and archival news. But the high rate of referrals from third-party websites to current Newswise articles, roughly one in every five hits, suggests that editors and webmasters at these sites pay close attention to developments at Newswise, and are quick to link to those Newswise articles most relevant to their topic areas or target audiences.
Each of us will surely wish to evaluate these statistics within the context of our individual media and public relations campaigns, but one point strikes us as particularly salient: unlike closed, proprietary information systems of the past (the original Compuserve or AOL, for example)—and unlike exclusive, direct-to-newsroom electronic feeds—this data suggests that participation in a centralized, widely cross-referenced, web-based resource for news distribution can leverage tremendous additional exposure for a news item, adding value that lasts long beyond the traditional "shelf-life" of the news.
We are also open to the possibility of compiling other such statistics. What do you think? Do you have other suggestions?
|
This is the thirtieth edition of the monthly report in which you'll find:
Earlier results
A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
Enhanced context
Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.
|
June 2004 Newswise Report (preliminary)
(If your institution had contributed stories in June 2004, data on those stories would appear here. You will find overall site statistics below.)
Table 1
============================================================
Newswise June 2004 PRELIMINARY Report
------------------------------------------------------------
HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 17-Jul-2004)
============================================================
-----------------------------------------------------------
Number of Type Access Counts
JUNE of ---------------------
News Releases Story TOTAL Avg Median
-----------------------------------------------------------
MEDNEWS LIBRARY
285 Research or Feature 104705 367 324
0 Policy -- -- --
13 Announcement 3073 236 217
SCINEWS LIBRARY
124 Research or Feature 49918 403 351
0 Policy -- -- --
17 Announcement 3692 217 214
LIFENEWS LIBRARY
83 Research or Feature 31592 381 335
1 Policy 296 296 296
8 Announcement 1999 250 247
6 Higher Ed Event 1468 245 249
BIZNEWS LIBRARY
17 Research or Feature 7409 436 393
0 Policy -- -- --
6 Announcement 1402 234 227
View this month's Top Hit Stories
|
May 2004 Newswise Report (final)
(If your institution had contributed stories in May 2004, data on those stories would appear here. You will find overall site statistics below.)
Table 1
============================================================
Newswise May 2004 FINAL Report
------------------------------------------------------------
HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 17-Jul-2004)
============================================================
-----------------------------------------------------------
Number of Type Access Counts
MAY of ---------------------
News Releases Story TOTAL Avg Median
-----------------------------------------------------------
MEDNEWS LIBRARY
270 Research or Feature 97858 362 324
2 Policy 477 238 239
18 Announcement 4380 243 222
SCINEWS LIBRARY
87 Research or Feature 41902 482 383
0 Policy -- -- --
10 Announcement 2340 234 219
LIFENEWS LIBRARY
72 Research or Feature 29718 413 350
0 Policy -- -- --
9 Announcement 2220 247 241
15 Higher Ed Event 4168 278 273
BIZNEWS LIBRARY
14 Research or Feature 6030 431 422
0 Policy -- -- --
4 Announcement 1097 274 275
View this month's Top Hit Stories
|
|
|
"I'm loving Newswise. In fact, I even recommended it in an article I wrote recently for a British magazine. If you suddenly get an influx of new subscribers, now you know where they came from. ;)"
--Mridu Khullar, freelance |
"Newswise has been very helpful thus far and its expert query function...is a great resource."
--Kate Wicker, Metro Augusta Parent |
"Newswise has been great. It's giving me great ideas for health stories. Keep up the good work!"
--Michelle Liu, KFDA-TV Amarillo |
"There have been several story leads that have come out of press releases posted on Newswise."
--Larry Graff, CTD News |
"I've really been enjoying the wires and the web site both. I've found a number of stories there and expect to do so again in the future."
--Catherine Shaffer, freelance |
"I Love it!!! Thanks so much, the info is so vital!!!! I am also sharing the info with a couple of my colleagues."
--Ruth Logan, Woman's Day Magazine |
|
|
|
American Society of Hypertension
The release "Chocolate and Cocoa Help Heart but Caffeine Dangerous" appeared in:
Investor's Business Daily
Edmonton Journal
Hamilton Spectator
Home News Tribune (East Brunswick, NJ)
KABC-TV, Los Angeles
Australian Doctor
HealthDay
WebMD
Science News
theheart.org
News-Medical.net (Australia)
"Newswise was instrumental in helping to generate media coverage. This
year's meeting reached a potential 108 million people in media coverage.
I know ABC-TV mentioned Newswise in inquiring about the study. Thanks
for your help."
--Bob Schwadron, Chamberlain Communications Group (representing the
American Society of Hypertension)
The Conference Board
The release "Can Manufacturing Survive in U.S. and Other Advanced Countries?" was covered by:
Reuters
Agence France-Presse
University of Tulsa
The release "Patent Awarded to Invention to Prevent Illegal Music Downloads" appeared in:
Amarillo Globe
PC Pro
Journal Record
Tulsa World
KJRH (TV)
KOTV (TV)
New Scientist
New York Times
The International
Bay City Times
Ohio State University
The release "People Attracted to Religion for 16 Reasons" was covered by:
Washington Post
Toronto Globe and Mail
Times of India
Chronicle of Higher Education.com
Also from Ohio State University, the release "Some Married Couples Should Lower Expectations" appeared in:
Washington Post
Los Angeles Times
Chicago Tribune
New York Post
Pittsburgh Post-Gazette
Toronto Star
Montreal Gazette
United Press International
Calgary Herald
|
|
|
