Newswise Monthly Report

NEWSWISE MONTHLY REPORT

Issue No. 31

Delivering Your News Wisely

June/July 2004

Your Individual Report

To view your individual hit counts for June (final) and July (preliminary), as well as overall site statistics, click below:

June/July 2004

(For your previous monthly reports, please see the sidebar at right)

Newswise Subscribers

This month we discuss the the three groups of subscribers who receive your news via the Newswise wires. Read below for more details.

About this Report

In this report, we've included information on Newswise subscribers, feedback from journalists, and success stories from participating institutions. We encourage your feedback (see suggestion box). It helps us to evaluate Newswise and make changes to better suit your needs. We look forward to hearing from you.

For your reference, we've archived your previous monthly reports here:

May/Jun 04	Oct/Nov 03
Apr/May 04	Sep/Oct 03
Mar/Apr 04	Aug/Sep 03
Feb/Mar 04	Jul/Aug 03
Jan/Feb 04	Jun/Jul 03
Dec/Jan 04	May/Jun 03
Nov/Dec 03	Apr/May 03

Newswise Subscribers: Journalists, Public and Contributing Members

When you submit your news to Newswise it is not only posted on our website, it is also sent out to a selection of our 8459 subscribing journalists, members of the public and contributing members.

All journalists subscribing to Newswise have supplied verification (in the form of clippings or letters from their publications) that they are full-time journalists. After verification they are supplied with a special username and password that allows them access to embargoed material and contact information for each release. This access is given with their explicit agreement to honor all embargoes.

Newswise currently has 4141 subscribing journalists, 2382 subscribing members of the public and 1936 subscribing contributing members. These subscribers can be further broken down by the type of Newswise wire they receive:

Reporter Subscribers
Wire Type	# of Subscribers
DailyWire	1335
MedWire	2081
SciWire	1850
BizWire	745
LifeWire	1216
Total Reporter Subscribers: 4141

To extend the reach of your news releases, we have recently begun offering the Newswise wire to members of the general public. Public members are only allowed to view unembargoed releases and releases with embargoes that are expired. Any contact information on a release is not available for members of the public. All general public members have subscribed since July 2003 when we first began offering the wires to members of the public.

Public subscribers are a varied group: some are reporters who have not provided credentials. Some are writers or people with marginal journalism credentials (such as students, journalism professors, writers/editors of publications on the margin of journalism). Some are members of the general public.

Public Subscribers
Wire Type	# of Subscribers
DailyWire	1191
MedWire	839
SciWire	725
BizWire	248
LifeWire	385
Total Public Subscribers: 2382

Lastly, our contributing members are subscribed to the wires as follows:

Member Subscribers
Wire Type	# of Subscribers
DailyWire	656
MedWire	322
SciWire	259
BizWire	127
LifeWire	182
Total Member Subscribers: 1936

To our contributing members, the most important of Newswise subscribers are the journalists. Of our subscribing journalists, 3064 (74%) reporters are on staff at one of 1676 media outlets and 1065 (26%) subscribers are freelancers. Of the total, 3154 (76%) are reporters in the US and 987 (24%) are outside the US. These numbers are growing daily.

Your Individual Report

This is the twenty-sixth edition of the monthly report in which you'll find:

Earlier results
A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.

Enhanced context
Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.

July 2004 Newswise Report (preliminary)

(If your institution had contributed stories in July 2004 , data on those stories would appear here. You will find overall site statistics below.)


Table 1
============================================================
           Newswise July 2004 PRELIMINARY Report          
------------------------------------------------------------
          HITS ON ALL INSTITUTIONS' NEWS RELEASES 
              By LIBRARY and TYPE OF STORY 
        (based on data gathered through 16-Aug-2004)
============================================================

-----------------------------------------------------------
     Number of        Type               Access  Counts    
        JULY           of             ---------------------
    News Releases     Story           TOTAL    Avg   Median
-----------------------------------------------------------

 MEDNEWS LIBRARY
       222  Research or Feature       86525     390     342
         2  Policy                      556     278     278
        24  Announcement               5706     238     231

 SCINEWS LIBRARY
       105  Research or Feature       48601     463     368
         1  Policy                      209     209     209
        13  Announcement               3044     234     224

 LIFENEWS LIBRARY
        72  Research or Feature       30222     420     362
         0  Policy                       --      --      --
         7  Announcement               1537     220     220
         2  Higher Ed Event             463     232     232

 BIZNEWS LIBRARY
        25  Research or Feature       10059     402     386
         0  Policy                       --      --      --
         5  Announcement               1145     229     214

View this month's Top Hit Stories

June 2004 Newswise Report (final)

(If your institution had contributed stories in June 2004 , data on those stories would appear here. You will find overall site statistics below.)


Table 1
============================================================
              Newswise June 2004 FINAL Report          
------------------------------------------------------------
          HITS ON ALL INSTITUTIONS' NEWS RELEASES 
              By LIBRARY and TYPE OF STORY 
        (based on data gathered through 16-Aug-2004)
============================================================

-----------------------------------------------------------
     Number of        Type               Access  Counts    
        JUNE           of             ---------------------
    News Releases     Story           TOTAL    Avg   Median
-----------------------------------------------------------

 MEDNEWS LIBRARY
       285  Research or Feature      111726     392     349
         0  Policy                       --      --      --
        13  Announcement               3284     253     243

 SCINEWS LIBRARY
       124  Research or Feature       54274     438     383
         0  Policy                       --      --      --
        17  Announcement               3934     231     232

 LIFENEWS LIBRARY
        83  Research or Feature       35000     422     373
         1  Policy                      308     308     308
         8  Announcement               2121     265     263
         6  Higher Ed Event            1875     312     340

 BIZNEWS LIBRARY
        17  Research or Feature        8259     486     461
         0  Policy                       --      --      --
         6  Announcement               1603     267     265

View this month's Top Hit Stories

Journalists Respond

"I find the service extremely useful. Not only does it give me ideas for stories that can, and should be localized, but it also gives me a quick way to keep abreast of emerging issues and research. Thanks for the great service!"
--Joyce Kryszak, WBFO Radio (NY)

"I'm enjoying Newswise very much; it's great to have so many studies/medical journals in one place. I also like having the news releases e-mailed to me each week; it reminds me to check the site regularly."
--Beth Herskovits, PRWeek magazine

"I find Newswise extremely useful for my weekly page in The News."
--Carol Ann Rinzler, New York Daily News

"I am very happy to receive Newswise daily. I do a lot of researching for news articles and it is a great resource."
--Heather Smith, Science and Theology News

Success Stories

"We were very pleased to see our story on using math to find the best movie theatre seats do so well in the media hits. Our researcher was flabbergasted to receive so many calls from reporters and his department head was delighted to have such good coverage of what is normally a quiet, staid field of study.

I helped the prof prepare for a live radio interview with KCBS in San Francisco, and he did interviews with a UPI stringer, a Canadian Press reporter, the National Post, Richmond Times-Dispatch, Washington Times and the Globe and Mail. In fact, the professor had to turn down more interviews than he was able to give!

Newswise was able to get our message of outstanding and unique research out to the media with successful story placement!"
--Chris Rutkowski, University of Manitoba (Canada)
•
Harvard Heart Letter

The release "Calories Burned -- Not Workout Length -- Key to Health" appeared in:

Health24, South Africa
PakTribune.com, Pakistan
Palm Beach Post
Atlanta Journal Constitution
Forbes
Washington Post
•
"Reaction to our antenna release was quick. We got a major feature in the New York Times almost immediately, as well as several other smaller publications and dozens of websites. Our primary objective when distributing this story was to generate interest among companies in licensing the invention, and we've received more than 60 calls from companies around the world interested in doing just that, and we're still getting five or six calls every week."
--Todd McLeish, University of Rhode Island
•
Vanderbilt University

The release "Dark Matter, Dark Energy May Be Different Aspects of One Force" was covered by:

SPACE.COM
MSNBC
Fermilab Today
Statesman