During 2002, we initiated the Newswise News Service to expand the distribution of your research news (beyond the traditional news media) to leading news portals, medical and health care websites, and news databases, as well as to policy makers and science- and news-attentive audiences.
The Newswise News Service provides a value-added service to participating institutions by expanding the distribution of your news directly to interested public sectors. Some examples are shown in the box to the right.
As part of this enhanced service, we made modest format changes so the articles appear more like a news stories rather than news releases while maintaining the integrity of your articles, protecting your copyright, maintaining attribution, and creating a consistent style for the context of the article on the web. You may view a sample of the Newswise News Service format here.
For example, 14 different facets of the about.com network use Newswise material. The exact type of use varies from site to site. About.com's Arthritis site links directly to the release on Newswise. The Mental Health page reprints the article, sources the contributing institution and pastes the following paragraph below each article:
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Articles in The Science of Mental Health are written by the originating institution. This article was originally posted to Newswise. Newswise maintains a comprehensive database of news releases from top institutions engaged in scientific, medical, liberal arts and business research. The friendly interface allows you to search, browse or download any article or abstract.
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W.W. Norton & Company uses your research news on Newswise on several websites they have created as complementary material to help college students' "learn and remember the important concepts, processes, techniques, and facts from the textbook."
W.W. Norton first used this strategy with their basic biology text for non-science majors. On the Discover Biology website at click on the "Biology in the News" button on the left.
Another site that uses substantial Newswise content is The Science Advisory Board. You can see how they use Newswise content here. This website is designed for "several thousand scientists from around the world" and spans a broad range of disciplines.
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Examples of Expanded Distribution
About.com
Behavioral Health Onoline
Biogen, Inc.
BioInformatics
Cantor Fitzgerald/eSpeed
Carewise
Healthcare Dialog, Inc.
Hotjobs.com, Ltd.
Incyte Genomics
Johnson and Johnson
drtopatient.com
Life Extension Foundation
McGraw-Hill/
MHLearning Network
National Association of Student
Personnel Administrators
NEA Portal Company
Nursing Hands.com
Pennwell Corporation
Personal MD
Progressive Farmer
rNature
Sacremento Observer/The Observer Newspapers
Schering Plough
Science Advisory Board
SciWeb
Siemens Medical Solutions
Smartpros.com
Thomas Publishing
Wisdommedia
WW Norton
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