Newswise is collaborating with ProfNet and PRNewswire to enhance services for our member institutions. Participation is on a per-release basis and is entirely optional. If you choose to participate, your news will enjoy enhanced distribution via two independent services:

• Newswise: digest distribution to more than 1,100 freelance reporters and more than 2,800 staff journalists at over 1,700 media outlets worldwide. Distribution is direct to reporters who have individually subscribed ("pull" distribution).
• PR Newswire: direct-to-newsroom, full-text distribution to more than 4,200 US news organizations and 3,000 websites ("push" distribution).

Details of this optional added benefit follow.

	Special Offer With your Newswise membership you obtain the option to distribute your news releases using PRNewswire, in addition to Newswise. These special benefits and huge savings include: Highly discounted supplementary fee of $110 per release (usual cost is $650) Friday distribution on PRNewswire's feed to more than 4,200 US media outlets Unlimited word count Free PRNewswire membership, a savings of $125 If you have questions about this offer, please contact us at info@newswise.com or 434-296-9417.

Newswise is designed to provide Public Information Officers (PIOs) with the easiest, most efficient, and most effective access to journalists. Our services distribute news directly to journalists who have requested it. Newswise was the first to use online technology to deliver news to journalists in their preferred manner. Newswise can reduce your costs while greatly expanding your media relations effectiveness and enhancing the value of your information and your relationship with media. Newswise delivers results, not paper, and provides a spectrum of media relations services.

ProfNet is a collaborative of news and information officers that gives reporters free, convenient access to expert sources. ProfNet represents thousands of organizations in North America, Europe, and Africa. There's no limit to the subjects they cover.

PRNewswire specializes in the electronic delivery of news releases and information directly from companies, institutions, and agencies to the media, financial community, and consumers. When you choose the US1 distribution option, your release will be distributed directly into the newsrooms of more than 4,200 news organizations and 3,000 websites throughout the United States.