While marketers seem to love creating new brand names by deliberately misspelling real words, a new study shows that consumers almost never like this tactic. In a series of studies, researchers found that consumers respond less positively in a variety of ways to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.”
The latest news on media and journalism on Newswise.
By the end of March, Netflix plans to crack down on password sharing for U.S. subscribers. This announcement has been met by surprise, outrage, and confusion as consumers ponder how their Netflix accounts will be affected. Jadrian Wooten, a professor of economics at Virginia Tech, provides his perspective on the issue.
Researchers from Korea Advanced Institute of Science and Technology and University of Texas at Dallas published a new Journal of Marketing article that examines whether direct-to-consumer advertising for robotics surgery is effective at swaying patients to choose it over other types of procedures.
Simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more? New Cornell research shows that after signing up for an online retailer’s “one-click” checkout service, customers over time increased their spending by an average of 28.5% from previous buying levels.
Researchers from Boston College, Georgetown University, American University, Texas A&M University, and Colorado State University published a new Journal of Marketing article that challenges the entrenched belief that financial vulnerability only affects low-income consumers.
Researchers who’ve studied the emergence of digital humans say “AI with a face” will become more prevalent within the decade. They wrote an article aimed at industry leaders to highlight four types of digital humans and offer guidance.
A pioneering global study has revealed how schools worldwide are using a raft of marketing techniques to attract higher performing pupils and climb the league tables.
20231127105913.jpg&width=400&height=400){kind=logo}
This is amongst the findings of the 2023 Lancet Series on Breastfeeding, which comprises three papers launched in South Africa on 10 February and in the UK on 8 February.
A study by the Rutgers Center for Tobacco Studies and the University of Kentucky Markey Cancer Center will help establish policy on the sale and marketing of two different tobacco products recently introduced to the United States market.
Experts are available to comment on sports media, legal sports gambling, sports data, audience engagement, Super Bowl advertisements and player safety.
The study focused on consumers impacted by sickle cell disease
A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with low added benefit compared to drugs with high added benefit.
When a company is sued by shareholders, other companies in the same industry often see a drop in their own stock price and start to behave more transparently, presumably to avoid similar lawsuits.
Who are the big brands who win big with their Super Bowl commercials? Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University’s Hankamer School of Business, says the key for companies break through the noise and make a lasting impression on viewers is empowered storytelling.
The University of Alabama in Huntsville (UAH), a part of The University of Alabama System, has selected Kristina Hendrix to fill the newly created position of Vice President for Strategic Communications. UAH’s newest VP officially began her new role on Feb. 1. She reports directly to UAH President Charles L. Karr, and her focus will be on providing leadership for a comprehensive communications strategy for the University, as well as overseeing the management of the Office of Marketing and Communications. The appointment was approved by The University of Alabama System Board of Trustees Compensation Committee.
By: Mark Blackwell Thomas | Published: January 30, 2023 | 4:15 pm | SHARE: With the Philadelphia Eagles and Kansas City Chiefs victorious in their National Football League conference championship games Sunday, the two teams are now set to face off in the biggest spectacle in American sport — the Super Bowl. Now in its 57th year, the Super Bowl has evolved from a championship football game into a cultural touchstone, reflecting the defining moods and tastes of consumers in the United States and beyond.
The FDA cleared SCINTIX biology-guided radiotherapy to treat patients with lung and bone tumors. These tumors may arise from primary cancers or from metastatic lesions spread from other cancers in the body. The breakthrough nature of SCINTIX technology lies in its ability to detect and then treat multiple moving tumors.
An analysis of nearly 2 million Tweets made by people in London and San Francisco explores specific events and types of locations that are associated with different emotions.
New research demonstrates perceptions of customer service do not always align with the actual service provided. Results from three studies found consumers belonging to underrepresented racial and ethnic groups rated poorer quality service less negatively compared to white consumers.
On Monday, January 9, 2023, at Meeting Room 2, 2nd Floor, Jaiyossompati Building 2, the Faculty of Commerce and Accountancy, Chulalongkorn University Assoc. Prof. Dr. Wilert Puriwat, Dean of Chulalongkorn Business School, and Prof. Dr. Apichat Asavamongkolkul, Dean of the Faculty of Medicine Siriraj Hospital, Mahidol University, signed an agreement for an academic collaboration between Chulalongkorn Business School and the Faculty of Medicine Siriraj Hospital, Mahidol University, to enhance excellence in academics and management.
Below are some of the latest articles that have been added to the Behavioral Science channel on Newswise, a free source for journalists.
A new study suggests that the format in which graphs are presented may be biasing people into being too optimistic or pessimistic about the trends the graphs display.
Is putting the blame on grocery store managers for your rising costs of orange juice accurate? It’s not quite that simple.
Why did some savings and loans eagerly embraced the market while in others remained community-based? Researchers add communities and local associations to economic sociology’s toolkit for understanding the social foundations of firms and markets.
How can a sports team win off the field with variable ticket pricing strategies? A new study in the INFORMS journal Management Science sheds light on the adoption of variable pricing increases in primary market ticket sales by looking at National Football League (NFL) ticket markets.
Cornell University researchers found that visual depictions of food pantry offerings, including brand names, have an ameliorative effect on negative product perceptions.
Beginning in January, the Urban Future Lab at the NYU Tandon School of Engineering, in partnership with Greentown Labs, will provide a soft landing pad in the U.S. for the third cohort of Innovate UK’s Global Incubator Programme: Clean Growth edition, which is designed to cultivate and support the launch of innovative climatetech companies with a strong potential to scale internationally to new markets.
A new study, led by Bayes Business School, found that there are sizeable costs and benefits for spinouts – stand-alone new firms founded by former employees of established firms – as they try to establish themselves in the market.
New Cornell University research shows how the rise of consumers’ influence changed the tune of contemporary country music and led to the creation of more songs that span multiple genres.
Researchers from University of Nevada Las Vegas, Shanghai Jiao Tong University, Arizona State University, and KAIST College of Business published a new Journal of Marketing article that examines when is the right time for businesses to send review reminders to customers.
Consumers are willing to pay more for familiar, versus unfamiliar, varieties of cheese if there is a sticker on the cheese indicating it won an award or if sensory information about the cheese – such as a description of its taste or food pairing suggestions – is included, a new study from Oregon State University shows.
U.S. patent grants issued in 2022 dropped to their lowest level since 2018, and South Korean electronics titan Samsung took the top spot from longtime leader IBM as East made gains on West among the Top 50 patent assignees during the past year.
Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs about brand performance, which ultimately influences product interest and choice.
Researchers from Rollins College, University of Cambridge, and Harvard University published a new Journal of Marketing article that examines the timing effects of payment requests in pay-what-you-want pricing situations.
Making an intentional effort to recognize positive life events and achievements while gathering for food and drink will leave you feeling more socially supported, new research from Indiana University shows.
Here are some of the latest articles that have been added to the Winter Holidays channel on Newswise.
Millennial age groups – born mid 1980s to early 2000s – now have more money at hand than they have ever controlled before.
When it comes to product advertisements, consumers like a bit of mystery.
If you’re feeling especially busy this holiday season, new research shows now is the time to take a moment for yourself.
Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) article finding that companies who engage in political advocacy experience lower sentiment on social media, lower brand attitudes and purchase intentions overall, and that these effects are driven by consumers lower in political efficacy, who lack faith in political institutions to represent them effectively.
Researchers from University of Wyoming, University of Kentucky, and Georgia Institute of Technology published a new Journal of Marketing article that investigates how secondary selling can boost sales revenues and customer satisfaction.
The cultural and economic behemoth that is the Walt Disney Company has steamrolled its way into the collective consciousness and shows no signs of slowing down.
It has been nearly three years since the COVID-19 pandemic upended businesses worldwide. From supply chain disruptions to shipping delays, worker shortages and, now, the looming threat of a recession, it has been anything but business as usual ever since.With so much uncertainty, how can businesses gain a competitive edge going into the new year and beyond? How can they better anticipate threats created by competitors, the economy, suppliers, politicians and more, and identify new opportunities?One way is through the process of “war gaming,” according to John Horn, professor of practice in economics at Washington University’s Olin Business School and author of the forthcoming book, “Inside the competitor’s mindset: How to predict their next move and position yourself for success.
People who are feeling tense due to demands at work or home tend not to reward themselves with gifts, new research finds – even though a new product or visit to the spa might be exactly what they need.
RSS
Medicine keyboard_arrow_right
Sciencekeyboard_arrow_right
Life keyboard_arrow_right
Business keyboard_arrow_right
Journal News keyboard_arrow_right
By Location keyboard_arrow_right
Meetings, Grants, and Events keyboard_arrow_right
