Leveraging Uncertainty During The Pandemic: Lessons From Expert Entrepreneurs
University of Virginia Darden School of BusinessWhile the future has always been unpredictable, the global uncertainty caused by the novel coronavirus is at a record high. To help us steer through this unprecedented crisis, Professor Saras Sarasvathy shares insights on entrepreneurial decision-making and offers four strategies seasoned founders use to turn uncertainty into opportunity to co-create a better future.