What Makes Sustainable Consumption So Difficult
Ruhr-Universität BochumWhile many people want to achieve major long-term goals – such as improving their diet, quitting smoking or adopting a more sustainable lifestyle – they often find it difficult to do so. Is it all down to a lack of self-discipline? No, it’s not, according to social psychologist Professor Wilhelm Hofmann from Ruhr University Bochum, Germany. For a review article in “Nature Reviews Psychology”