New Apple iPad Advertisement: "The company that crushed it in 1984 gets 'crushed' in 2024." Saint Joseph's marketing professor weighs in.
Saint Joseph's University
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Michael Solomon, Ph.D., professor of marketing at Saint Joseph’s University and author of "Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer," suggests that traditional lines drawn between market segments — young vs. old, online vs. in-store — are far from effective in today's business world.