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Those Funny Ads May Make You Laugh, but Maybe Not Buy

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.

Study Explains Evolution Phenomenon That Puzzled Darwin

Why do some animals have extravagant, showy ornaments -- think deer antlers, peacock feathers and horns on beetles -- that can be a liability to survival? Northwestern University researchers have a possible explanation for this puzzling phenomenon of evolution.

(Embargo expired on 29-Nov-2016 at 19:05 ET)

Researchers Find Biggest Exposed Fault on Earth

Geologists have for the first time seen and documented the Banda Detachment fault in eastern Indonesia and worked out how it formed.

Wives with a 'Soul Mate' View of Marriage Are Less Likely to Volunteer and May Deter Husbands From Doing So, Too

Wives who have a romantic view of marriage are less likely to do volunteer work, leading their husbands to volunteer less as well.

Modern Hunter-Gatherers Show Value of Exercise

In a remote area of north-central Tanzania, men leave their huts on foot, armed with bows and poison-tipped arrows, to hunt for their next meal. Dinner could come in the form of a small bird, a towering giraffe or something in between. Meanwhile, women gather tubers, berries and other fruits.

How Kids' Brains Respond to a Late Night Up

Sleep deprivation affects children's brains differently than adults', according to a new study

Science for Sweet Tooths

UBC researchers develop new method to test for antioxidants in chocolate

Parents Should Avoid Pressuring Young Children Over Grades

New research from ASU suggests parents shouldn't obsess over grades and extracurricular activities for young schoolchildren, especially if such ambitions come at the expense of social skills and kindness.

Attempted Suicide Rates and Risk Groups Essentially Unchanged, New Study Shows

Johns Hopkins investigators report that their analysis of a national database representing more than 1 billion emergency department visits shows that over a recent eight-year period, nothing much has changed in the rates of unsuccessful suicide attempts, or in the age, gender, seasonal timing or means used by those who tried to take their lives in the United States.

Evaluation of Scientific Rigor in Animal Research

The “reproducibility crisis” in biomedical research has led to questions about the scientific rigor in animal research, and thus the ethical justification of animal experiments. In research publishing in the Open Access journals PLOS Biology and PLOS ONE on December 2nd, 2016, researchers from the University of Bern have assessed scientific rigor in animal experimentation in Switzerland. The study, commissioned by the Swiss Federal Food Safety and Veterinary Office (FSVO), found widespread deficiencies in the reporting of experimental methodology.

(Embargo expired on 02-Dec-2016 at 14:00 ET)

Research Suggests Creatives Worry Less About Dying

Creative achievement can provide a buffer against being anxious about death, research from psychologists at the University of Kent shows.

Learning Makes Animals Intelligent

Researchers at Stockholm University and Brooklyn College have combined knowledge from the fields of artificial intelligence, ethology and the psychology of learning to solve several problems concerning the behaviour and intelligence of animals.

Imaging Technique Can See You Think

NIBIB-funded researchers have used fast fMR Ito image rapidly fluctuating brain activity during human thought. fMRI measures changes in blood oxygenation, which were previously thought to be too slow to detect the subtle neuronal activity associated with higher order brain functions. The new discovery is a significant step towards realizing a central goal of neuroscience research: mapping the brain networks responsible for human cognitive functions such as perception, attention, and awareness.

We Like What Experts Like - and What Is Expensive

Whether Peter Paul Rubens or Damien Hirst – the personal taste of art can be argued. Scientists from the Faculty of Psychology of the University of Vienna have now shown that the individual taste of art is also dependent on social factors. The personal valuation of art was influenced by who else liked the work - or not. And even the value of a painting strengthened the subjective feeling of how much a work of art appeals to us. The study was recently published in the international journal "Psychology of Aesthetics, Creativity and the Arts".

Black Death ‘Plague Pit’ Discovered at 14th-Century Monastery Hospital

48 skeletons discovered in ‘Plague Pit’ – 27 of them children; Extremely rare discovery suggests community was overwhelmed by the Black Death

Increasing Tornado Outbreaks—Is Climate Change Responsible?

In a new study, Columbia Engineering researchers looked at increasing trends in the severity of tornado outbreaks where they measured severity by the number of tornadoes per outbreak. They found that these trends are increasing fastest for the most extreme outbreaks.

(Embargo expired on 01-Dec-2016 at 14:00 ET)

Re-Wired: great stories you might have missed

This week's highlights of the week include: Scientists observe an earthlike exoplanet passing in front of its parent star; A study of four animal species and their unique microbiota; An imaging technique that can see you think; Creative people worry less about dying; and How kids' brains respond to a late night up.