Newswise — PARK RIDGE, ILL. — The American Association of Nurse Anesthetists (AANA) was recently named a winner of Ragan’s Health Care PR and Marketing Awards in the Social Media Campaign category for its I AM ME Campaign.
Ragan’s Health Care PR and Marketing Awards celebrates teams, organizations, consultants and agencies who have redefined the field with their groundbreaking work. As a winner in the program, the AANA joins an elite group of past winners, including VSP Vision Care, McLean Hospital, the Centers for Disease Control and Prevention, Spectrum Health, University of Michigan Comprehensive Cancer Center, ATI Physical Therapy, Genentech and NewYork-Presbyterian.
The AANA was chosen from a wide pool of entries to receive first prize in the social media category for the ingenuity and impact of its I AM ME campaign.
Now in its second year, I AM ME is an annual AANA social media campaign celebrating diversity and inclusion within the nurse anesthesia profession. Every April—aka Celebrate Diversity Month— Certified Registered Nurse Anesthetists (CRNAs) and nurse anesthesia students are encouraged to share a photo and "I AM ME” statement with colleagues. The submission consists of three statements in which the member describes “what makes you, you.”
“Diversity and Inclusion is one of the AANA’s core values,” said AANA Chief Executive Officer Randy Moore, DNP, MBA, CRNA. “CRNAs and nurse anesthesia students are the most important aspect of the AANA. Making a deliberate effort to engage individuals with different cultural backgrounds and perspectives is a priority.”
This campaign is an effort of the AANA’s Diversity and Inclusion Committee and was created by Marlene McDowell, Assistant Director, Public Relations, and executed by Julie Ciaramella, Senior Digital Content Specialist, who handled daily posting of content and responding to comments. Zach Timm, Digital Marketing Manager, handled paid advertising on Facebook and Instagram. Frank Barancyk, Digital Solutions Manager, created an online form for members to submit their entries, and along with Matt Paul, Digital Marketing Specialist, uploaded the entries to AANA.com.
“The AANA set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations to the AANA. We look forward to your continued success,” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.
The AANA’s win was announced via social media, and the winning team will also be recognized for its accomplishment in a special write-up on Ragan’s internationally-read news website. Read more about the campaign at Ragan’s website.
About the American Association of Nurse Anesthetists
Founded in 1931 and located in Park Ridge, Ill., and Washington, D.C., the American Association of Nurse Anesthetists (AANA) is the professional organization representing nearly 53,000 Certified Registered Nurse Anesthetists (CRNAs) and student registered nurse anesthetists across the United States. As advanced practice registered nurses and anesthesia specialists, CRNAs administer approximately 45 million anesthetics to patients in the United States each year and are the primary providers of anesthesia care in rural America. In some states, CRNAs are the sole anesthesia professionals in nearly 100 percent of rural hospitals. For more information, visit www.aana.com and www.future-of-anesthesia-care-today.com and follow @aanawebupdates on Twitter.
About Ragan Communications
Ragan and PR Daily run 11 awards programs each year, including the prestigious PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media.
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