Newswise — Has the media circus and orchestrated hype constructed by “Team Lebron” alienated fans regardless of what his choice may be? What impact would leaving Cleveland have on fans of the Cavaliers and the image of the team and city?
Annemarie Farrell—assistant professor of sport management and media at Ithaca College and author of numerous studies on fan behavior, including a book chapter entitled “Social Networks, Rioters and Hooligans: A New Framework on Burning Couches and Busted Cars”—can can provide insights into the sociology of sport and why spectators at sporting events and fan feel the way they do. She can talk with authority on the ways fan motivation reflects economic, cultural, and attitudinal developments in society at large.
She has presented widely on this topic at numerous peer-reviewed conferences, including the North American Society for Sport Management, Sport Marketing Association, and the North American Society for the Sociology of Sport.
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