Newswise — BeautyBar by B.Lo, a business that creates a unique experience offering makeovers to women, has been named 2014 Undergraduate Student Business of the Year by the Babson College Student Government Association (SGA). Brittany Lo, a 2014 Babson graduate, received the award on behalf of her company as Founder and CEO of BeautyBar by B.Lo.

The SGA award is given annually to a student business that has “achieved amazing sales, offered incredible value to the community, exemplified Entrepreneurial Thought and Action® , or showed overall creativity of a product/service,” according to SGA President Joanne Louis.

“Brittany received this award because we believe that she embodies the powerful female who has redefined entrepreneurship to fit her own identity and passions,” Louis said.

Lo developed the idea for the BeautyBar by B.Lo as a member of Babson’s new Women Innovating Now (WIN) Lab, a year-long residency program for female students at Babson College that accelerates the entrepreneurial path from ideation to launch.

“As a member of the inaugural cohort of Babson’s Women Innovating Now (WIN) Lab, Brittany is a shining example of the power of an all-women business incubator,” said Susan Duffy, WIN Lab Founder and Executive Director of Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College.

“Brittany credits the WIN Lab—specifically the network of women peers and mentors she met there—with pushing her business to the next level. We’re so pleased that we were able to provide an environment which empowered her to boldly pursue her business idea. We could not be more pleased for her success, and we’re confident that, with Brittany’s intelligence and passion, BeautyBar by B.Lo is destined to be a huge success,” said Duffy.

Throughout the year, Brittany has executed the off-premise version of the BeautyBar by B.Lo by going into various stores, businesses and homes to perform makeovers on groups of women. She has participated in events such as “Love Yourself” at Follain, an all-natural skincare store in Boston’s South End, as well as at the spring “Beauty of You" event for women in the Babson community. She currently is planning to open up a pop-shop in a high-end fitness center or hotel in the Manhattan area.

About BeautyBar by B.Lo

The BeautyBar by B.Lo offers women makeovers using all-natural products while they can relax with champagne and dessert. A makeover at BeautyBar is quick, convenient and always high-quality. At the BeautyBar, women can come in early in the morning before a business pitch, during the day while their kids are at school or late at night before an evening with friends. We offer not only a service, but we are a unique "experience" for women and their friends.

About WIN Lab

Created by the Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College, the Women Innovating Now (WIN) Lab is a year-long residency program for women that accelerates the entrepreneurial path from ideation to launch. WIN Lab provides entrepreneurs with the road map, expertise, inspiration, and community needed to successfully launch ventures.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

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