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Newswise: Mobile Coupons Can Increase Revenue Both During and After a Promotion

Article ID: 697422

Mobile Coupons Can Increase Revenue Both During and After a Promotion

Binghamton University, State University of New York

New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.

Released:
16-Jul-2018 8:00 AM EDT
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Article ID: 696571

Crowdfunders Aren’t All That Different from Commercial Lenders, Study Finds


American University

Low-Income entrepreneurs need a great story and solid financial backing for the best chance at funding, according to research from a pair of American University professors.

Released:
25-Jun-2018 9:05 AM EDT

Education

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Article ID: 695338

Price Competition for Generic Drugs Linked to Increase in Manufacturing-Related Recalls

Indiana University

Researchers from three universities have found that extreme price competition in the generic pharmaceutical market -- designed to make medications more affordable -- may be putting more patients at serious health risk, as evidenced by a higher number of product recalls caused by manufacturing-related problems.

Released:
30-May-2018 4:30 PM EDT
Newswise: GDPR: More Consumer Control and Creative Digital Marketing

Article ID: 695118

GDPR: More Consumer Control and Creative Digital Marketing

Texas A&M University

General Data Protection Regulation (GDPR) will require more consumer control and creative digital marketing. To clear up some of the confusion, Venky Shankar, Professor & Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, answers some questions about it.

Released:
24-May-2018 3:40 PM EDT

Law and Public Policy

Article ID: 694949

Can Business Save the Earth? New Book Co-Authored by UVA Darden Professor Offers Path to Sustainability

University of Virginia Darden School of Business

In the new book, Can Business Save the Earth? Innovating Our Way to Sustainability (Stanford University Press, 2018), Darden School of Business Professor Mike Lenox and Fuqua School of Business Professor Aaron Chatterji dissect the shortcomings of sustainability efforts and detail a path on which business innovation could lead to a truly sustainable future.

Released:
22-May-2018 3:10 PM EDT
Newswise: Corporate Social Responsibility Programs Tend to Dehumanize the Very People They Expect to Help: New Research

Article ID: 694549

Corporate Social Responsibility Programs Tend to Dehumanize the Very People They Expect to Help: New Research

Case Western Reserve University

Corporate programs aimed at offsetting the negative societal impacts caused by their profit-seeking tend to devalue the very people they intend to help.

Released:
15-May-2018 8:00 AM EDT
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Article ID: 694306

Women Seeking Financing for Start-Ups Are Perceived as More Trustworthy by Crowdfunding Investors

Indiana University

While men have benefited from a gender bias against women when seeking financing for business start-ups, the opposite may be true for female entrepreneurs seeking initial investment through crowdfunding efforts, according to research from Indiana University's Kelley School of Business.

Released:
10-May-2018 8:05 AM EDT

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