Research Alert

Conservation Gets a Business Model

1. Innovation has the potential to enable conservation science and practice to keep pace with the escalating threats to global biodiversity, but this potential will only be realized if such innovations are designed and developed to fulfill specific needs and solve well‐defined conservation problems.
2. Authors outline a five‐step, “lean start‐up” based approach for considering conservation innovation from a business‐planning perspective.
3. Then, using three prominent conservation initiatives – Marxan (software), Conservation Drones (technology support), and Mataki (wildlife‐tracking devices) – as case studies, we show how considering proposed initiatives from the perspective of a conceptual business model can support innovative technologies in achieving desired conservation outcomes.
WCS Media Contact:  Stephen Sautner, 7182203682,

Study and Journal:  "Identifying technology solutions to bring conservation into the innovation era"   from  Frontiers in Ecology and Evolution
WCS Co-Author(s):  James Watson , Climate Change Lead for the WCS Conservation Challenges Program


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Ecology and Evolution