Newswise — The 7th World Health Care Congress, a gathering of more than 1,800 senior health executives from across the health care industry, will feature press briefings at 10 a.m. Monday, April 12, and 9:30 a.m. Tuesday, April 13. These on-site briefings will provide media with an opportunity to hear a selection of presenters from the conference address key issues that will be presented at WHCC that day and direct questions to the participants.

WHAT: World Health Care Congress Morning Press Briefings

WHEN: Monday, April 12, 10 a.m., and Tuesday, April 13, 9:30 a.m.

WHERE: Washington D.C (The Gaylord National Resort, National Harbor, Maryland), Executive Networking Lounge (room Prince George E)

MEDIA REGISTRATION: http://www.worldcongress.com/news/media.cfm?confCode=HR10000&categoryID=media

To view to keynotes live, visithttp://www.worldhealthtalks.com/press.php

Press Breifings:

WHO:Monday, April 12, Press Program ( 10 a.m.)

Greg Parston, PhD, Director, Accenture Institute for Health & Public Service Value, AccentureAccenture will be releasing the results of the Accenture Citizens Experience Study, a 16-country, 16,000 participant survey to measure people’s expectations of government in improving the quality of their health care and their experiences of how well government is performing.

Ponni Subbiah, MD, Vice President, Global Access, Emerging Markets, PfizerDuring the International Health Summit on Tuesday, April 13, Dr. Subbiah will present on “Identifying Global Innovations in Health Care Delivery and New Partnership Models to Expand Access,” including an examination of how Pfizer is developing commercially viable programs that dramatically improve health care access in the developing world and global health status.

Tuesday, April 13, Press Program ( 9:30 a.m.)

Nancy Turett, Global President, Health, EdelmanEdelman will release findings from the 2nd Annual Health Engagement Barometer, a study of more than 15,000 people in 11 countries. Commissioned by Edelman, the study illuminates how public expectations of business involvement in health, regardless of industry, drive purchasing, loyalty decisions and trust; the information channels people use to make health decisions; and circumstances that motivate people to engage in health or to motivate others to do so. Insights into U.S. and global perceptions of which societal institutions people feel are most responsible – and most credible – for addressing and improving health are also illuminated. An afternoon panel discussion will feature Ms. Turett; Michael J. Barber, Vice President, healthymagination, GE; David Cerino, General Manager, Consumer Health Solutions Group, Microsoft Corp; and Caroline Hempstead, Global Vice President, Corporate Affairs, AstraZeneca.

Jonathan Bush, CEO, athenahealthMr. Bush will present on Tuesday in a panel on “New Models for Physicians to Fully Implement an EMR.” athenahealth has emerged as one of the largest and fastest-growing providers of on-demand billing, practice management and electronic health record services to medical groups in the United States, but the vision is the same: bring process integrity to the delivery of health care. Mr. Bush can discuss various items, ranging from recent reform efforts to advocacy efforts on behalf of doctors and the need for great process control in the delivery of healthcare. In 2010, athenahealth was named by Fast Company and MIT as one of the top 50 most innovative companies in the world for its work in bringing medical information online.

Leah Binder, CEO, Leapfrog GroupThe Leapfrog Group’s CEO Leah Binder will be presenting results from the 2009 Leapfrog Hospital Survey on April 13th. The annual hospital survey is the largest private safety and quality survey in the country which collects information on hospital medication error prevention, safety practices, efficiency, and much more.

About the 7th Annual World Health Care CongressThe 7th Annual World Health Care Congress is the most prestigious meeting of chief and senior executives from all sectors of health care. The 2010 conference will convene over 1,800 CEOs, senior executives and government officials from the nation's largest employers, hospitals, health systems, health plans, pharmaceutical and biotech companies, and leading government agency policy makers

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