Newswise — Edmondo Robinson, M.D., MBA, FACP, has joined Moffitt Cancer Center as the new senior vice president and chief digital innovation officer. This newly created position will be critical to Moffitt’s success and navigating a continually evolving health care industry.
Robinson, who brings over 16 years of clinical and technology experience to Moffitt, will be responsible for expanding Moffitt’s ecosystem from within and outside of health care to deliver on consumer-oriented, real-world solutions for clinical practice, research and administrative processes essential to support growth and competitive advantage.
Robinson will oversee Moffitt’s portfolio of digital innovation, including the development and commercialization of health products, tools and technology. With this new role, Moffitt aims to create and test new services, programs, partnerships and technologies that leverage digital innovations, while challenging the status quo to reduce the cost of care, improve quality, increase access to care and enhance the patient experience.
“We are so pleased to have Edmondo join Moffitt Cancer Center and help us drive innovations to better position us for the future,” said Yvette Tremonti, CPA, MBA, chief financial and administrative officer for Moffitt. “He will be the visionary and catalyst needed to ensure Moffitt continues to deliver the best cancer care for our patients.”
Previously, Robinson was the chief transformation officer and senior vice president of consumerism at ChristianaCare, one of the largest health systems in the mid-Atlantic. He was responsible for the transformation of health care delivery to advance population health initiatives and the move from volume-based to value-based care with a special focus on developing and managing ChristianaCare’s consumerism and digital strategies.
A practicing academic hospitalist, Robinson joined ChristianaCare in 2008 as the founding medical director of ChristianaCare Hospitalist Partners. He has subsequently been honored with fellowship by the American College of Physicians and senior fellowship by the Society of Hospital Medicine.
Robinson is an associate professor of medicine at Thomas Jefferson University’s Sidney Kimmel Medical College. He holds a medical degree from UCLA; an MBA from The Wharton School of the University of Pennsylvania; and a master’s degree in health policy research also from the University of Pennsylvania.
About Moffitt Cancer Center Moffitt is dedicated to one lifesaving mission: to contribute to the prevention and cure of cancer. The Tampa-based facility is one of only 51 National Cancer Institute-designated Comprehensive Cancer Centers, a distinction that recognizes Moffitt’s scientific excellence, multidisciplinary research, and robust training and education. Moffitt is a Top 10 cancer hospital and has been nationally ranked by U.S. News & World Report since 1999. Moffitt’s expert nursing staff is recognized by the American Nurses Credentialing Center with Magnet® status, its highest distinction. With more than 6,500 team members, Moffitt has an economic impact in the state of $2.4 billion. For more information, call 1-888-MOFFITT (1-888-663-3488), visit MOFFITT.org, and follow the momentum on Facebook, Twitter, Instagram and YouTube.
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