Effective Use of Creativity and Innovation is Key

Newswise — How can organizations use creativity and innovation to boost performance? Boise State University creativity expert Dr. Nancy Napier has done extensive research into the topic. Her book “The Creative Discipline” (2008) examines diverse organizations – from theater to software to football – to identify common creativity characteristics, while “Insight” (2010) shows how to encourage “aha” moments, which help speed learning and problem solving. She calls the high performing, highly creative organizations The Gang. Members range from the Boise State football program to the Trey McIntyre Project dance group, to health information provider Healthwise and the Ada County Sheriff’s office. She has recorded a podcast that covers six important “Gang Rules,” which are crucial elements for organizations looking to incorporate creativity and innovation in their operations. The rules also will appear in a book that Napier is currently writing in conjunction with the other members of The Gang.

Dr. Napier, a regular blog writer for Psychology Today, is a Professor of Strategy and the Executive Director of the Centre for Creativity and Innovation in the College of Business and Economics at Boise State University. She holds a Ph.D. from The Ohio State University and a master’s degree from Thunderbird School of Global Management.

Listen to podcasts from a number of other Boise State University faculty experts at http://beyondtheblue.boisestate.edu/, Boise State’s award-winning website of presentations on a wide range of relevant topics.