Newswise — USC Marshall expert available to discuss election impacts of social networking and other new-media technologies

What: How are social-networking technologies transforming this year's election? With Super Tuesday's tsunami of state primaries about to crest, some campaigns have effectively harnessed the power of many-to-many communications technologies such as social networking, while others have struggled. Social networking is this generation's equivalent of the television in 1968 or radio in 1932, a once-a-generation transformative media platform that reshapes the political discourse for those politicians savvy enough to understand it.

Who: Morley Winograd is co-author, with Michael D. Hais, of the eagerly awaited new book "Millennial Makeover: MySpace, YouTube and the Future of American Politics" (Rutgers University Press: March, 2008).

Winograd is a USC Marshall School of Business professor and executive director of the Institute for Communication Technology Management, or CTM, at USC Marshall. He is former telecommunications policy advisor to Vice President Al Gore.

Resources for reporters: Winograd and Hais have written an op-ed piece published in the Feb. 3 Washington Post on their findings. The op-ed can be found at:http://www.washingtonpost.com/wp-dyn/content/article/2008/02/01/AR2008020102826.html

Video of Winograd discussing the findings of his book and their implications for the election can be viewed at: http://www-marshall2.usc.edu/elearning/MarshallTV/player.html?vid=Winograd_SocialNetworks.flv

For more information about "Millennial Makeover: MySpace, YouTube and the Future of Politics," go to: http://rutgerspress.rutgers.edu/acatalog/Millennial_Makeover.html

About the USC Marshall School of Business Based at the crossroads of the Pacific Rim, in Los Angeles at the University of Southern California, the USC Marshall School of Business is dedicated to training global leaders to make a difference. USC Marshall is the best place to learn the art and science of business.

The school's complete array of programs annually serve more than 5,000 undergraduate, graduate, professional and executive-education students, who attend classes at the main University Park campus in Los Angeles, and in satellite facilities in Irvine and North San Diego County.

In conjunction with Jiao Tong University in Shanghai, USC Marshall also operates a Global Executive MBA program in China. Marshall's many highly ranked programs and centers of excellence include the Leventhal School of Accounting. For more information, go to http://www.marshall.usc.edu

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