Newswise — LOS ANGELES, May 27, 2011 — Hollywood, Health & Society (HH&S), a program of the USC Annenberg School’s Norman Lear Center, announces a call for entries for the seventh annual Everett M. Rogers Award for Achievement in Entertainment Education.

Nominations of practitioners in the field of entertainment education, including artists and/or producers of entertainment education programs, are welcome. Nominations of scholars or researchers who study the impact of these messages are also invited for consideration.

The award, named in memory of internationally recognized communication scholar and former USC Annenberg School associate dean Everett M. Rogers, was presented in 2010 to Martine Bouman, director of the Center Media & Health in the Netherlands. Other previous winners are Soul City creator Charles “Garth” Japhet, Mexican writer/producer Miguel Sabido, entertainment education scholar Arvind Singhal, Stanford University professor Albert Bandura and international entertainment educator and activist David Poindexter.

Nomination packages should consist of the practitioner or scholar’s resume, including presentations and publications; a letter of nomination from a knowledgeable scholar or practitioner in the field of entertainment education explaining the excellence and innovativeness of the candidate’s work; and a copy of a publication or sample of the project for which the nomination is made. All materials are due by Tuesday, July 5th, 2011 and should be submitted to Mandy Berkowitz; USC Annenberg Norman Lear Center; 8383 Wilshire Boulevard, Suite 650; Beverly Hills, CA 90211.

Recipients of the Everett M. Rogers Award for Achievement in Entertainment Education will be recognized at the annual Sentinel for Health Awards event in September 2011 in Los Angeles, CA. In addition, the Rogers Award recipient will present his or her work at a USC Annenberg colloquium open to the University’s students and faculty, as well as visit classes and seminars.

Hollywood, Health & Society, a program of the USC Annenberg Norman Lear Center, is a one-stop-shop for television writers, producers and others in search of credible information on a wide range of public health topics, including free consultations and briefings with experts. Funded by the Centers for Disease Control and Prevention, The California Endowment, The Bill & Melinda Gates Foundation, the National Cancer Institute, Health Resources and Services Administration, and the Substance Abuse and Mental Health Services Administration, the Hollywood, Health & Society program is based at the USC Annenberg School’s Norman Lear Center. For more information, visit usc.edu/hhs.

The Norman Lear Center is a multidisciplinary research and public policy center studying and shaping the impact of entertainment and media on society. From its base in the USC Annenberg School for Communication & Journalism, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between entertainment industry and academia, and between them and the public. For more information, visit learcenter.org. Located in Los Angeles at the University of Southern California, the Annenberg School for Communication & Journalism is a national leader in education and scholarship in the fields of communication, journalism, public diplomacy and public relations. With an enrollment of more than 2,200 students, USC Annenberg offers doctoral, graduate and undergraduate degree programs, as well as continuing development programs for working professionals across a broad scope of academic inquiry. The school's comprehensive curriculum emphasizes the core skills of leadership, innovation, service and entrepreneurship and draws upon the resources of a networked university located in the media capital of the world. For more information, visit annenberg.usc.edu.