Newswise — The House Ear Institute (HEI) will provide free hearing screenings to attendees and exhibitors on the show floor of the 2009 NAMM Winter Show at the Anaheim Convention Center in Anaheim, California.

The screenings at NAMM are a service of the institute's Sound Partners® hearing conservation program, and made possible through the support of Shure Incorporated and the NAMM show. Sound Partners raises awareness among audio and music professionals and the listening public about the permanent hearing health risks associated with excessive exposure to sound volumes at or exceeding 85 decibels (dB). It also offers practical protection methods to encourage the lifelong enjoyment of sound.

The free hearing screenings will be available in Booth #1196 in Hall E between the hours of 9:30 a.m. and 6 p.m. on Thursday, January 15 through Saturday, January 17 and 9:30 a.m. to 5 p.m. on Sunday, January 18, 2008.

Shure Incorporated is the exclusive sponsor of the House Ear Institute's hearing screenings at NAMM as part of their Listen Safe program. Shure's Listen Safe program is dedicated to educating musicians, audio professionals and consumers about how to enjoy sound responsibly.

"Every year we see greater numbers of music professionals taking advantage of our free screenings and audiology consultations at NAMM," said Marilee Potthoff, House Ear Institute marketing director.

Licensed audiologists, from the House Ear Institute and House Clinic will be available to counsel participants on their hearing screening results, which are kept confidential. The institute's outreach staff will offer additional hearing health education, literature and free disposable hearing protection. For additional information, visit House Ear Institute's Sound Partners® program at

About the House Ear InstituteThe House Ear Institute (HEI) is a non-profit 501(c)(3) organization dedicated to advancing hearing science through research and education to improve quality of life. HEI scientists investigate the cellular and molecular causes of hearing loss and related auditory disorders as well as neurological processes pertaining to the human auditory system and the brain. Our researchers also explore technology advancements to improve auditory implants, hearing aids, diagnostic techniques and rehabilitation tools. The Institute shares its knowledge with the scientific and medical communities as well as the general public through its education and outreach programs.

About Shure Incorporated Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJ's.

Today, Shure products are the first choice whenever audio performance is a top priority. Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and The United States.

Register for reporter access to contact details