Newswise — Gulf Coast communities now have a new way to access coastal and ocean information about the Gulf of Mexico thanks to a new website developed by the Gulf of Mexico Coastal Ocean Observing System (GCOOS).

GCOOS is the heart of data collection for ocean and coastal waters in the Gulf of Mexico — collecting thousands of data points from sensors and ensuring that the information is reliable, timely and accurate before disseminating it to the ocean sectors that rely on it. Those sectors include residents, researchers and resource managers in Texas, Louisiana, Mississippi, Alabama and Florida.

GCOOS is also the only NOAA-certified observing system whose sole focus is on the Gulf of Mexico.

The new website offers a better showcase for the products and services the organization has developed for Gulf of Mexico communities and is responsive across all platforms, including desktops and smartphones. It also includes a new data portal and a search feature for our operational products — like those that track hurricane activity, autonomous underwater vehicles (also known as gliders) and respiratory impacts of red tide — as well as the many archived data sets we host.

GCOOS has also unveiled a new, modern logo that embodies its ocean observing mission in the Gulf of Mexico with the addition of an ocean buoy and an updated color scheme. was developed in partnership with Vetted Communications LLC, which specializes in content-driven public relations and marketing for the marine research and science sectors, and Joker Media, a small digital agency based in Tampa, Florida, that focuses on website design, development, search engine optimization and social media marketing.

“Whether on desktop or smartphone, we hope our visitors will find our new site easier to navigate, our products more accessible and our downloadable data more handy than ever,” said GCOOS Executive Director Dr. Barbara Kirkpatrick.

Along with the new website and logo, GCOOS also revamped its monthly enewsletter to better reflect the key focus areas outlined in its Strategic Plan — marine operations, coastal hazards, healthy ecosystems & living resources, human health & safety and long-term change — and took on a new Twitter persona: @GCOOS1.

About Vetted Communications

As a content-driven public relations and marketing organization, the Florida-based Vetted Communications helps clients find the right story to tell to the right audience at the right time and is expert in meeting client goals by developing communications plans and strategies then deploying the right tools that will help drive messages home.

Vetted specializes in working with environmental and science-focused, nonprofit organizations.

About Joker Media

Joker Media, based in Tampa, Florida, specializes in website design, development, search engine optimization and social media marketing. Founded in Minnesota in 2002, Joker Media has grown with the ‘digital times’ and embraced new website design and development techniques as well as online marketing strategies. Their goal is to help companies find more customers and sell more products and services. Joker Media's response times are hard to beat. Many customers have praised the company for quick turnaround times, rapid response and overall top-notch communication.