Newswise — Lawrenceville, NJ, USA—May 23, 2019—ISPOR—the professional society for health economics and outcomes research (HEOR)—has won 6 Platinum and Gold level Hermes Awards for its rebranding campaign, website redesign, and “2019 Top 10 HEOR Trends” report.
The Hermes Creative Awards competition is an international contest, administered and judged by the Association of Marketing and Communication Professionals (AMCP), that recognizes outstanding work in the field while promoting the philanthropic nature of marketing and communications professionals. The 2019 Hermes Creative Awards competition received more than 6000 entries worldwide.
Rebranding Campaign
The Society rolled out an organizational branding refresh in February 2018 to better reflect who ISPOR and its members are today. ISPOR’s new brand reflects the continuing evolution of the discipline of HEOR and the Society’s ongoing commitment to innovation that advances the field. A new logo was part of the brand refresh and represents how the many parts of ISPOR are connected across borders, disciplines, and professions. ISPOR’s branding campaign was awarded a Hermes Platinum Award, the highest award granted. Award wins include:
- “ISPOR Reimagined” Branding Campaign—Platinum Award
- ISPOR Logo Redesign—Gold Award
Website Redesign
ISPOR launched its new, completely redesigned website in August 2018. The new site incorporated the Society’s new branding and included multiple enhancements to better serve its members, including improved search, mobile optimization, navigation, and integration with other key IT platforms that included its new member portal. Hermes award wins include:
- Website (overall in the association website category)—Gold Award
- Website (overall in the nonprofit website category)—Gold Award
- Website Homepage—Gold Award
2019 Top 10 HEOR Trends Report
The Society published its second annual “Top 10 HEOR Trends” report in January 2019. The report identifies the top 10 HEOR trends that will shape the field in the near future and is based on a survey of its members. Award wins include:
- “2019 Top 10 HEOR Trends” report (in the new/other category—trends/horizon scanning report)—Platinum Award
ISPOR’s creative partners for the initiatives recognized are:
- Taft Communications: “The New ISPOR” Brand Refresh and the “2019 Top 10 HEOR Trends” report
- Matrix Group: ISPOR Website Redesign
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ABOUT ISPOR
ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field.
Web: www.ispor.org | LinkedIn: www.linkedin.com/company/ispororg | Twitter: www.twitter.com/ispororg (@ISPORorg) | YouTube: www.youtube.com/ispororg | Facebook: www.facebook.com/ispororg | Instagram: www.instagram.com/ispororg
ABOUT HERMES CREATIVE AWARDS
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bona. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bona. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
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