What does it take for brands to stand out in a sea of competing advertisers, and what should we expect to see this year? Look no further than Broad College of Business’ Dr. Ayalla A. Ruvio, professor of marketing and resident expert in applied consumer behavior, for answers.
Michigan State University’s Eli Broad College of Business has hired James Franz as managing director of its Demmer Center for Business Transformation. The Demmer Center assists Michigan companies and organizations increase their competitiveness, profitability, and presence in domestic and global markets, as well as opening the doors to Michigan workers for new employment opportunities.
Satisfy your customers and win in the stock market, says a new study by a team of researchers from Michigan's University Research Corridor, who found positive stock returns on customer satisfaction far out-distance competitive market measures that have been in play for more than half a century.
Condescending comments, put-downs and sarcasm have become commonplace in the politically charged workplace, and a new study co-authored by a Michigan State University business scholar shows how this incivility may be spreading.
High-ranking people don’t always turn out to be selfish jerks. It all depends on whether they feel worthy of their prominent social position, new research indicates. A series of six scientific studies led by Michigan State University’s Broad College of Business scholar Nicholas Hays found that people with high social status who didn’t believe they earned that status were much more generous than high-status people who felt they deserved the respect and admiration of others.
With just one month remaining until opening ceremonies of the XXXI Olympic Games in Rio de Janeiro, Brazil, athletes around the world will be pushing themselves to train harder and longer in the hopes of bringing home a gold medal. Similarly, businesses both in Rio and around the world are preparing for what could be a make-or-break month.
School’s out for the summer, and as the temperatures rise across the United States, so does the volume of vacation travel. But the types of vacations Americans seek in 2016 buck travel trends from recent years and show a shift in what they hope to get out of their well-earned time away. Expert insight from Michigan State University’s Broad College of Business forecasts the biggest 2016 vacation trends and explains the forces driving them.
Michigan State University recently announced that it would pilot a joint MD/MBA program beginning in the fall. Combining programs from MSU’s College of Human Medicine and Broad College of Business, the dual degree prepares physician leaders to navigate the changing, complex landscape of the global health care industry. But many questions arise about this dual degree. Why pursue such a rigorous curriculum? Is it worth it in the long run? Here are five things to know about the MD/MBA program and what it means for the health care leaders of tomorrow.
Michigan State University’s College of Human Medicine and Broad College of Business will begin a Doctor of Medicine and Master of Business Administration joint degree in fall 2016. The joint M.D./MBA provides additional preparation for physician leaders in navigating the changing landscape of the health care industry.
The Supply Chain Management program at Michigan State University's Eli Broad College of Business is hosting the college's first ever undergraduate supply chain competition April 2-3, 2009, on MSU's campus. Rather than a traditional "case", the competition involves a new supply chain simulation "“ the Supply Chain Operations Decision Environment (SCODE) "“ developed at the Broad School.
Waiting for your favorite B-school to finally make it into the 2008 BusinessWeek ranking? According to Frederick P. Morgeson, professor of Management and Valade Research Scholar at the Eli Broad Graduate School of Management at Michigan State University, you may be waiting a long time. He found that not only has this ranking been extremely stable since it was created in 1988, it can also be predicted with relatively few variables.
When all businesses are at the mercy of increasingly tough competition in the global marketplace, what makes professional service firms choose to export and ultimately expand successfully beyond their own borders? According to Michigan State University researcher David A. Griffith and his co-authors, it is the attitudes and "soft skills" that certain managers possess that allow their firm to successfully expand internationally.