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Marketing Is More Effective When Targeted to Personality Profiles

Association for Psychological Science

Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different from those of retired professionals. Even within a given demographic category, however, there are many individual differences, such as personality, that shape consumer behavior. A new study in Psychological Science, a publication of the Association for Psychological Science, suggests that advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers.

Channels: Behavioral Science, Marketing,

Released:
21-May-2012 11:15 AM EDT
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Social and Behavioral Sciences

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Psychological Science Convention in Chicago: Music in the Mind, Mental Health, Learning and More

Association for Psychological Science

More than 4,000 psychological scientists, academics, clinicians, researchers, teachers, and administrators from 85 countries will gather in Chicago for the Association for Psychological Science’s 24th annual convention May 23-27, 2012 at the Sheraton Chicago. A concert with a former guitarist from the Black Eyed Peas and a five-time Grammy Award winning bassist will share the stage with musically talented scientists to discuss and explore music and the mind. Scientists will also present cutting-edge research on topics including: autism, ADHD, and the newest clinical treatments for mental health disorders; questions of incivility, ideology, and attitudes in politics; and the latest findings in decision-making science.

Released:
16-May-2012 1:00 PM EDT
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People See Sexy Pictures of Women as Objects, Not People

Association for Psychological Science

Perfume ads, beer billboards, movie posters: everywhere you look, women’s sexualized bodies are on display. A new study published in Psychological Science, a journal of the Association for Psychological Science, finds that both men and women see images of sexy women’s bodies as objects, while they see sexy-looking men as people.

Channels: Mental Health, Sex and Relationships, Women's Health,

Released:
15-May-2012 10:00 AM EDT
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Social and Behavioral Sciences

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Decisions! Decisions! Decisions! and How We Make Them – Insights from Psychological Science

Association for Psychological Science

Wouldn’t it be nice if all our decisions were the results of clear, rational, deductive reasoning? Of course they rarely are. A full range of emotions influence decision-making and experts in the field will look at fear and our transportation decisions following 9/11, psychic numbing and genocide and the effect of emotions on risky choices during the Association for Psychological Science annual convention in Chicago, from May 24-27, 2012.

Channels: Behavioral Science,

Released:
9-May-2012 9:35 AM EDT
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Does the Devil Really Wear Prada? The Psychology of Anthropomorphism and Dehumanization

Association for Psychological Science

People talk to their plants, pray to humanlike gods, name their cars, and even dress their pets up in clothing. We have a strong tendency to give nonhuman entities human characteristics (known as anthropomorphism), but why? A new report examines the psychology of anthropomorphism.

Channels: Behavioral Science,

Released:
25-Feb-2010 2:20 PM EST
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Social and Behavioral Sciences

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Taxing Unhealthy Foods May Encourage Healthier Eating Habits

Association for Psychological Science

Study finds that taxing unhealthy foods leads to more reduced purchase of calories than subsidizing healthy foods.

Channels: Weight Loss, Obesity,

Released:
24-Feb-2010 2:15 PM EST
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Social and Behavioral Sciences

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The Science of Hollywood Blockbusters

Association for Psychological Science

There is something about the rhythm and texture of early cinema that has a very different “feel” than modern films. But it’s hard to put one’s finger on just what that something is. New research may help explain this elusive quality.

Channels: Behavioral Science,

Released:
23-Feb-2010 11:35 AM EST
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Social and Behavioral Sciences

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Bilingual Babies: The Roots of Bilingualism in Newborns

Association for Psychological Science

Infants born to bilingual mothers exhibit different language preferences than infants born to mothers speaking only one language. The results suggest that bilingual infants, along with monolingual infants, are able to discriminate between the two languages, providing a mechanism from the first moments of life that helps ensure bilingual infants do not confuse their two languages.

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Released:
16-Feb-2010 1:35 PM EST
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Study Reveals Potential Evolutionary Role for Same-Sex Attraction

Association for Psychological Science

Male homosexuality doesn’t make complete sense from an evolutionary point of view. One possible explanation is what evolutionary psychologists call the “kin selection hypothesis.” Homosexuality may convey an indirect benefit by enhancing the survival prospects of close relatives.

Channels: Behavioral Science, Evolution and Darwin, LGBTQ Issues,

Released:
4-Feb-2010 10:45 AM EST
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Social and Behavioral Sciences

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Pay it Forward: Elevation Leads to Altruistic Behavior

Association for Psychological Science

Seeing someone perform a virtuous deed makes us feel good--an uplifting emotion known as “elevation.” New findings suggest that elevation may lead to helping behavior: Participants who viewed an uplifting TV clip spent almost twice as long helping a research assistant than participants who saw a neutral TV clip or a comedy clip.

Channels: Behavioral Science,

Released:
3-Feb-2010 12:15 PM EST
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Social and Behavioral Sciences


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