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Released: 10-Mar-2016 5:05 PM EST
Spoiler Alert! TV Series Finales a Mixed Bag of Hits and Misses
Ithaca College

Pop culture scholar who wrote the book on television series endings weighs in on some of the best and worst, as several series prepare to sign off.

Released: 4-Aug-2015 4:05 PM EDT
Speech Language Pathologists and Athletic Trainers at Ithaca College Work Together to Get Athletes Enough Air
Ithaca College

When an athlete tries to breathe deep and struggles to get air, their performance suffers and stress takes over. Such a common symptom is easily misdiagnosed, but could signal a physical issue that many sports health care professionals may be unaware of. Luckily, an unlikely pair of medical professionals at Ithaca College are teaming up to help athletes recover from this troublesome condition.

Released: 10-Feb-2015 10:00 AM EST
50 Shades of Nothing New: ‘Grey’ Just the Latest Example of Erotica in Literature and Film
Ithaca College

"Fifty Shades of Grey" is credited with a sexual awakening among tame housewives and staid girlfriends, and the addition of lower-lip-biting spice to vanilla bedrooms across America. But for Rebecca Plante, an associate professor of sociology at Ithaca College, the BDSM exploits of Christian Grey and Anastasia Steele are hardly an erotic revelation.

Released: 13-Nov-2014 5:00 PM EST
Iran Gets Lessons in Media Literacy From Ithaca College Experts
Ithaca College

It may be one of the last places in the world you’d expect to be interested in learning how to develop skills in critical thinking and media analysis. But when academics and researchers in Iran decided they needed help with that effort, they turned to Ithaca College’s Cyndy Scheibe and Chris Sperry of Project Look Sharp.

Released: 3-Nov-2014 1:20 PM EST
Bad Girls Gone Good: How Disney Is Reinventing the Villainess
Ithaca College

Disney made a lucrative industry out of princesses. With the release of “Maleficent” earlier this year — which drops on Blu-Ray, DVD and digital download on Nov. 4 — they may have discovered a new vein in that marketing gold mine: misunderstood bad girls.

Released: 25-Jun-2014 12:00 PM EDT
‘Girl Meets World’ – IC Professor Cyndy Scheibe on How the TV World of ‘Girl’ and ‘Boy’ May Differ
Ithaca College

Adults don’t often buzz about new TV shows on the Disney Channel. When the network ordered a full season of “Girl Meets World” last summer, however, adults of a certain age took to social media to express delight, nostalgia and concern.

Released: 11-Mar-2014 4:00 PM EDT
Astronomy Professor Expects New Generation to be Inspired by New ‘Cosmos’ Series—As He was by the Original
Ithaca College

Astronomy Professor Expects New Generation to be Inspired by New ‘Cosmos’ Series—As He was by the Original

Released: 21-Aug-2013 3:20 PM EDT
March on Washington Commemoration by NBC and PBS to Include Contributions by Ithaca College Professor and Students
Ithaca College

Coverage of the March on Washington anniversary by PBS and NBC News will include a documentary produced by an Ithaca College faculty member and interviews conducted by Ithaca College students.

Released: 15-Jul-2013 2:00 PM EDT
Bilingual Children Have a Two-Tracked Mind
Ithaca College

Ithaca College faculty member Skott Freedman has discovered insights that indicate children can learn two native languages as easily as they can learn one.

Released: 15-Jul-2013 1:50 PM EDT
Airborne Observatory and Ithaca College Students Record Outer Space in Unprecedented Detail
Ithaca College

A team of Ithaca College physics students and a professor recently took photos from a flying observatory to help discover what makes up our universe.

Released: 4-Feb-2013 1:40 PM EST
Did Ravens and 49ers Do the Right Things During the Power Outage?
Ithaca College

Exercise and sport science researcher says the players for the Ravens and 49ers could have been given better advice for staying loose when the lights went out.

Released: 22-Jan-2013 12:15 PM EST
Super Bowl Experience Begins Long Before Kickoff for Fans and Brands
Ithaca College

Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.

Released: 13-Dec-2012 4:15 PM EST
The Sacred Meets the Profane as Pope Enters World of Twitter
Ithaca College

Rachel Wagner, author of "Godwired" and an expert on the intersections between religion and virtual reality, says that Pope Benedict is entering the profane world of social media by issuing his first tweet.

Released: 6-Jun-2012 9:20 AM EDT
It's NBA Playoff Time: When will the Fans Show Up?
Ithaca College

Arguably, the highlight of the NBA's 2011-12 season was a season-nonopening player lockout. Throughout the season, attendance for most of the league’s franchises remained stagnant. That hasn’t changed, even though the playoffs are underway — with essentially the same teams featured as in last year’s postseason.

Released: 4-May-2012 12:00 PM EDT
Pro-Bowler Suicide Raises Questions of Early Concussion Detection
Ithaca College

The recent suicide of Junior Seau raises many questions about concussions and their long-term effects.

Released: 13-Mar-2012 11:30 AM EDT
Why Do College Basketball Fans Go Mad in March?
Ithaca College

Ithaca College professor can discuss the method behind the NCAA's March Madness.

Released: 20-Feb-2012 1:00 PM EST
In Like Lin: Why All the Fuss?
Ithaca College

"Linsanity"--it's business, not basketball, says Stephen Mosher, Ithaca College professor of sport management and media.

Released: 30-Jan-2012 10:45 AM EST
Super Bowl Competition Will Be As Entertaining On TV As On Field
Ithaca College

While the Giants and Patriots are competing on the field in Super Bowl XLVI, one marketing expert expects a battle for brewery supremacy to play out on our television screens.

Released: 19-Dec-2011 8:30 AM EST
The Story Behind the Face of Time Magazine’s Person of the Year
Ithaca College

A publication produced by students at Ithaca (NY) College contains an extensive interview with Sarah Mason, whose face inspired the cover of Time magazine’s “Person of the Year” issue.

Released: 28-Oct-2011 12:30 PM EDT
Amateurism the Backbone of College Sport? “Preposterous”
Ithaca College

Ithaca College Authority on Sport Ethics Asks: If Division I Athletes Are Amateurs, Why Is the NCAA So Rich?

Released: 14-Oct-2011 3:35 PM EDT
Independent Media Fueling Rise in ‘Occupy Wall Street’ Attention
Ithaca College

As the Occupy Wall Street movement appears to be gaining steam across the country, a media expert notes that it was independent media outlets that drove the coverage of the protests until the major networks and newspapers finally took notice.

Released: 23-Sep-2011 2:20 PM EDT
In Pro Sports, Losers Can Laugh All the Way to the Bank
Ithaca College

Losing Isn’t Everything; Losing Is the Only Thing. Ithaca College authority on sports ethics talks about situations in professional sports where coming in last puts your ahead.

Released: 14-Jul-2011 5:00 PM EDT
U.S. Is Next Stop for Murdoch Woes, Says Ithaca College Media Expert
Ithaca College

The phone-hacking scandal that has engulfed British newspapers owned by Rupert Murdoch is starting to make waves in the United States as well, according to a media critic and former commentator for Fox News.

Released: 2-Mar-2011 4:45 PM EST
NFL’s Current Contract Negotiations: Brave New World or Business as Usual?
Ithaca College

Because of antitrust exemptions, an Ithaca College professor thinks the NFL’s current labor woes may have more in common with the union disputes in Wisconsin than you might think.

Released: 21-Feb-2011 12:30 PM EST
‘The King’s Speech’: Good Drama—but Accurate Science?
Ithaca College

With the Academy Awards due to be announced on Feb. 27, a speech-language pathologist at Ithaca College can discuss the methods Lionel Logue used to treat King George VI’s stutter in “The Kings’ Speech” and compare them with ones used today.

Released: 1-Feb-2011 1:00 PM EST
Social Media Boost Return on Super Bowl Ad Dollars
Ithaca College

Super Bowl advertisers are increasingly turning to social media to enlarge their audiences.

Released: 26-Jan-2011 4:45 PM EST
Authority on Sports Ethics Can Comment on the Comebacks of Michael Vick and Ben Roethlisberger
Ithaca College

This Thursday, Jan. 27, Michael Vick’s first paid endorsement contract since he got out of prison will be made public. Meanwhile, Ben Roethlisberger is getting ready for his third Super Bowl. Is all forgiven?

Released: 21-Dec-2010 11:00 PM EST
Political Winners and Losers from 2010 Census Not as Obvious as Some Claim
Ithaca College

One expert on electoral politics is throwing a little cold water on pundit predictions that Republicans are the big winners from the 2010 census, which will see “red” states picking up House seats and “blue” states losing representation as a result of the once-a-decade reapportionment.

Released: 30-Jul-2010 2:00 PM EDT
Health Care's Reliance on Women Calls for Flexible Work Arrangements
Ithaca College

During the economic downturn, the health care and social assistance sector experienced growth. With projected growth in the future, the health care sector may face skill deficits. Since 80 percent of the workforce is female, employees will require flexibility in the workplace to minimize work/family conflicts.

Released: 15-Jul-2010 10:45 AM EDT
Consumer Psychologist Examines Effectiveness Of Reward Programs
Ithaca College

Despite the proliferation of rewards programs and the enormous data collected through them, there is lack of evidence of their effectiveness in building customer loyalty. Retailers need to understand the psychology and desires of consumers and differentiate between particular groups.

Released: 8-Jul-2010 1:45 PM EDT
Authority on Fan Behavior Can Comment on the Impact of the Lebron James Decision
Ithaca College

As Lebron James prepares to announce “The Decision” on ESPN regarding his future team, what impact will his choice have with fans?

Released: 28-May-2010 2:45 PM EDT
Physics Professor Helped Produce First Images from NASA’s Newly Deployed Airborne Telescope
Ithaca College

NASA and the German Aerospace Center achieved a major milestone May 26 when their airborne astronomical observatory brought back never-before seen images. The Ithaca College faculty member who helped build the camera can talk about new insights the project will give on the evolution of the universe.

Released: 18-Feb-2010 10:25 AM EST
Tackling Childhood Obesity a Family Affair, Says Expert
Ithaca College

Childhood obesity expert available to weigh in on the childhood obesity crisis and discuss Michelle Obama’s “Let’s Move” campaign.

Released: 9-Feb-2010 1:40 PM EST
Falling Temperatures Don’t Mean You Cannot Exercise Outdoors, Says Expert
Ithaca College

An expert in the physiology of exercise gives tips on how to exercise safely in cold temperatures.

Released: 2-Feb-2010 11:50 AM EST
Despite Economy, Expert Says Super Bowl Still the 'Super Bowl' of Ad World
Ithaca College

“There is nothing like it in the world for getting attention from consumers and media outlets,” says marketing expert Scott Hamula of the upcoming Super Bowl XLIV, which will be televised by CBS on Sunday, Feb. 7. Consequently, despite the continued difficulties in the economy, plenty of corporations will be shelling out big money to produce and air Super Bowl commercials.

Released: 29-Jan-2010 1:00 PM EST
Ithaca College Faculty Member Willing To Discuss The Science Of Olympic Events
Ithaca College

How do Olympic figure skaters use angular momentum to achieve perfect toe loops? What precision moves do bobsled teams need to reach maximum velocity? How does the way cross county skiers metabolize oxygen increase their endurance? Ithaca College’s Deborah King, associate professor of exercise and sport sciences, is one of the experts NBC Learn and the National Science Foundation asked to answer those questions for their 16-part video series, “The Science of the Olympic Winter Games.”

Released: 3-Sep-2009 2:30 PM EDT
It's a Surreal Health Care Reform Debate, Says Congressional Expert
Ithaca College

The alleged dangers Democrats and Republicans promise to avoid in the health care reform debate are commonplace for all but the wealthiest of Americans.

Released: 4-Aug-2009 1:30 PM EDT
Summer Workouts -- Check the Heat Index, Expert Advises
Ithaca College

Summer's here and you're ready to get outside and exercise. Before you do, you might want to check out the heat index. Whether a competitor or a weekend runner, cycler or hiker, when the heat index is high it will have an effect on the body. When you get into extremely high temperatures or high humidity, "It's wise to check the heat index before working out to avoid heat exhaustion or heat stroke," said Gary Sforzo, professor of exercise and sport sciences at Ithaca College. Satellite uplink available on campus.

Released: 17-Jul-2009 12:10 PM EDT
It's Fun, It's Energetic, It's a National Sport - It's Jump Rope
Ithaca College

Liz Butterfield, a senior clinical exercise science major at Ithaca College, is the best female single-rope freestyle jump roper in America. Satellite Uplink available.

Released: 16-Jul-2009 1:00 PM EDT
International Journalists Hone Multimedia Skills at Ithaca College Workshop
Ithaca College

Journalists from around the world will spend a week at Ithaca College learning how to use multimedia and alternative resources for gathering and disseminating news in their respective countries. Among those participating are journalists from Ukraine, Georgia, Venezuela, Kenya, Malaysia, India, Nigeria, and South Africa.

Released: 12-Jun-2009 2:25 PM EDT
Tipping, The Server's Perspective
Ithaca College

If you receive below average service in a restaurant it may be because your server thinks you will be a poor tipper, according to a new study "Restaurant Servers' Perceptions of Customer Tipping Intentions," published in the "International Journal of Hospitality Management."

Released: 21-May-2009 3:00 PM EDT
Credit Card Legislation Not A Cure-All, Says Consumer Psychologist
Ithaca College

Legislation intended to protect consumers from the credit card industry by imposing new regulations on fees, disclosures and interest-rate changes may help but is no cure-all, says consumer psychologist Michael McCall.

Released: 29-Apr-2009 11:15 AM EDT
Consumer Belt-Tightening Likely Here for the Long Haul, Says Consumer Psychologist
Ithaca College

Though the economy shows signs of improvement, consumers will likely hang onto their new, thriftier spending behavior for the long-haul. Industries that survive will likely emerge from the crisis in a very different form.

Released: 28-Apr-2009 8:00 PM EDT
Expert Available to Discuss Specter's Switch as Step to Extinction of GOP in Northeast
Ithaca College

"Specter's party switch is a further step to the extinction of the Republican Party in the Northeast. Republicans now have only 3 of 22 Senators in the region," said Donald Beachler, associate professor of politics at Ithaca College.

Released: 13-Mar-2009 1:00 PM EDT
Bloggers and Independent Media Gaining Clout, Says Journalism Professor
Ithaca College

As members of the mainstream media find themselves confronting economic woes, they also must face the emerging clout of bloggers and other independent media. Mainstream media must now compete with independent media as more people look to these sources for quality journalism on the major issues of our time. Satellite uplink on campus.

Released: 6-Mar-2009 1:00 PM EST
Community Health Expert Finds Fear Is the Greatest Barrier to Screenings for Colorectal Cancer
Ithaca College

In her recent study to examine why some adults do not undergo a screening for colorectal cancer (CRC) "” the third leading form of cancer in the U. S. "” Ithaca College faculty member Srijana Bajracharya found that "fear" (fear of finding a problem and fear of a painful test) was the greatest barrier to adults over 50 seeking the screenings. Satellite uplink available on campus.

Released: 6-Mar-2009 1:00 PM EST
Quality of Life for Aging Boomers a Public Imperative, Says Gerontologist
Ithaca College

Gerontologist John Krout has spent his professional life studying the elderly and aging. He is known for his work on quality of life for the elderly (including the impact of engagement and creativity), livable communities and aging, senior centers, retirement facilities, intergenerational partnerships, and rural elderly. Now as boomers come of age, he turns his attention to creativity and aging, and the changing perspectives of aging. Satellite uplink available on site.

Released: 4-Mar-2009 4:20 PM EST
How Do Culture and Sexuality Affect Athletes, Fans, and Coaches?
Ithaca College

Christine Brennan, sports columnist for "USA Today," and John Amaechi, whose 2007 book "Man in the Middle" revealed his life and career as a closeted gay man in the NBA, will join 125 scholars at Ithaca College on Wednesday and Thursday, March 18 and 19, for a conference on Sport, Sexuality, and Culture. Satellite uplink on campus.

Released: 16-Feb-2009 11:30 AM EST
Physicist Uses Radio Signals to Search Downtown Las Vegas for Signs of Ancient Pit Houses
Ithaca College

Using radio signals instead of shovels, a physics faculty member from Ithaca College, along with local archeologists, has found evidence of additional 1,300-year-old pit houses five miles from the Las Vegas Strip. This recent find promises to give archaeologists new insights into how people who once lived in the Southwest transitioned from a foraging society to a sedentary one. Satellite Uplink available on campus.

Released: 11-Feb-2009 3:30 PM EST
Sports Ethicist Will Comment on Baseball and Steroids
Ithaca College

"The recent admissions by Alex Rodriguez about his prior steroid abuse, and Miguel Tejada concerning his lying to congress, should not be a surprise to anyone who has paid attention to entertainment sport for the past century." Said Stephen Mosher, professor of Sport Management and Media at Ithaca College. ReadyCam Satellite Uplink available on site.

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