Latest News from: University of Delaware

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Newswise: How DVR is changing the world of TV advertising

Article ID: 715802

How DVR is changing the world of TV advertising

University of Delaware

New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, which means advertisers need to consider what types of ads to use based on a TV program’s genre.

15-Jul-2019 10:05 AM EDT

Article ID: 715122

Opposition to Muslim Ban Continues, Thanks to American Values

University of Delaware

A new study found movements that promote American inclusiveness can have a lasting impact on policies that target racial, ethnic or religious minority groups, such as Trump’s "Muslim ban." The study suggests policy attitudes related to stigmatized groups are more malleable than previously assumed.

28-Jun-2019 1:30 PM EDT

Law and Public Policy

Newswise: Moving Fictions

Article ID: 715110

Moving Fictions

University of Delaware

It may be a haunting photograph of a drowned man and his 23-month old daughter. It may be the gripping testimony of a family that survived a dangerous border crossing. Or it may be a heart-wrenching novel that tells the story of a refugee fleeing chaos for a new life in America.

28-Jun-2019 10:25 AM EDT

Arts and Humanities

Newswise: Inside the mind of the online shopper

Article ID: 714376

Inside the mind of the online shopper

University of Delaware

A new study found online shoppers are more concerned with finding a good deal, whereas offline shoppers care more about the overall quality and purchase of the experience. Type of purchase, age and gender are also key factors that factor into online vs. offline consumer behavior.

13-Jun-2019 8:05 PM EDT
Newswise: What's the best kind of father? An affectionate, fun-loving one.

Article ID: 714330

What's the best kind of father? An affectionate, fun-loving one.

University of Delaware

Today's dads fulfill household roles that their own fathers did not. Fathers are expected to be more involved in their children’s lives, a practice science finds helps both dads and kids develop.

13-Jun-2019 9:45 AM EDT

Social and Behavioral Sciences

Newswise: Marine Oil Snow

Article ID: 714222

Marine Oil Snow

University of Delaware

Marine snow is the phenomena of flakes of falling organic material and biological debris cascading down a water column like snowflakes. But an oil spill like Deepwater Horizon will add oil and dispersants to the mix, making marine oil snow that is can be toxic to organisms in deep-sea ecosystems.

11-Jun-2019 11:45 AM EDT
Newswise: New Molecular Sieves

Article ID: 714021

New Molecular Sieves

University of Delaware

Molecular sieves are useful in many industrial processes, especially in the chemical and energy sectors. They could be used to remove contaminants from water and have received attention for potential applications in aerospace, rail transportation, automobile manufacturing and more, but so far, their applications have been limited by their instability under extreme conditions.

6-Jun-2019 10:15 AM EDT

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