Credit: Elizabeth Crisp Crawford, McFarland & Company, Inc.
In her book “Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980,” Dr. Elizabeth Crisp Crawford, North Dakota State University, Fargo, studied how tobacco advertising targeted college students to smoke, smoke, smoke that cigarette. Crawford found the advertising plans and creative tactics to be extremely strategic over the six decades studied. Social pressure and social appeals hit the mark with potential college consumers.