X
  • Researchers at the University of Delaware studied the behavior of watermelon consumers and found that participants were more willing to pay a premium for fruit labeled as grown on preserved farmland than they were for fruit with no label. The research indicates that labeling fruit in this manner could provide farmers with a major boost.
    University of Delaware
    Researchers at the University of Delaware studied the behavior of watermelon consumers and found that participants were more willing to pay a premium for fruit labeled as grown on preserved farmland than they were for fruit with no label. The research indicates that labeling fruit in this manner could provide farmers with a major boost.
0.10401