Newswise — NEW YORK (March 3, 2020) — Mount Sinai Health System announced today that it has awarded its creative agency of record duties to SS+K, and media agency of record duties to Mediassociates, following a review that began over the summer. Consultant Michael L. Manning of The Potomac Group managed the review.
Both agencies will collaborate with Mount Sinai to create an integrated marketing strategy that will leverage creative ideas with innovative tools and research to drive brand position.
“SS+K demonstrated the ability to turn a great health care system into a great story. Their inspiration and imaginative approach won us over,” said David Feinberg, Senior Vice President and Chief Marketing and Communications Officer, Mount Sinai Health System. “Mediassociates has a sophisticated and precise approach that will increase impact on our diverse and important audiences. With these new partners, we move confidently into our next chapter.”
Karen Wish, Vice President and Chief Marketing Officer, Mount Sinai Hospitals Group, added, “SS+K and Mediassociates both have distinctive approaches and proven capabilities that will strengthen our ability to convey how Mount Sinai Health System serves the diverse medical needs of New York.”
“Mount Sinai is a vital New York institution with a glorious past and an inspiring future. It does an incredible job caring for New Yorkers, and we are honored to work with David, Karen, and their team to inform people how this system provides superior care despite the challenges facing big city health systems today,” said Mark Kaminsky, Co-Founder and Partner at SS+K.
“We’re very grateful for this opportunity to work with Mount Sinai, which plays such an important role in the life of New York,” said Jeff Larson, President, Mediassociates. “This health system deserves to have its voice amplified in this highly competitive media market. Through our partnership with SS+K and the Mount Sinai team we will build a creative, data-driven approach that will help them break through.”
Mr. Feinberg and Ms. Wish thanked the other agencies who participated in the review. Media, creative and digital planning efforts have started.
About the Mount Sinai Health System
The Mount Sinai Health System is New York City’s largest academic medical system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai is a national and international source of unrivaled education, translational research and discovery, and collaborative clinical leadership ensuring that we deliver the highest quality care—from prevention to treatment of the most serious and complex human diseases. The Health System includes more than 7,200 physicians and features a robust and continually expanding network of multispecialty services, including more than 400 ambulatory practice locations throughout the five boroughs of New York City, Westchester, and Long Island. The Mount Sinai Hospital is ranked No. 14 on U.S. News & World Report’s “Honor Roll” of the Top 20 Best Hospitals in the country and the Icahn School of Medicine as one of the Top 20 Best Medical Schools in country. Mount Sinai Health System hospitals are consistently ranked regionally by specialty and our physicians are in the top 1% of all physicians nationally by U.S. News & World Report.
SS+K is a marketing agency that helps brands and organizations navigate and lead our changing world. We meld political strategy and creativity to build reputations and advance issues. Our ideas land, and last. For 26 years, we’ve worked with both disruptors and the disrupted— from big brands like Delta, Starbucks, Wells Fargo, and HBO, to challengers like Airbnb, Lyft, and Honest Tea. And our commitment to change has led us to craft campaigns for organizations like Bill & Melinda Gates Foundation, LIVESTRONG, and both Obama campaigns (‘08 and ‘12). To do our work on a global scale, we have joined M&C Saatchi Worldwide, the largest independent creative agency network in the world. SS+K leads M&C Saatchi’s growing entrepreneurial cooperative in NY. For more information, go to https://www.ssk.com/
Mediassociates is a media planning, buying, and analytics agency focused on helping mid-market and high growth brands plan, activate, and improve media performance. Our “measurement first” approach focuses on driving meaningful and measurable business impact for our clients. Mediassociates was founded in 1996 and today manages media activations for clients in the United States and internationally. Agency services include online and offline media strategy, planning and buying, social media, programmatic media, SEM, campaign analytics, and attribution. We work with world class brands such as Ariat, National University, FIS Global, the Centers for Disease Control, and Eaton Corporation. For more information, go to https://www.mediassociates.com/