CONTACT: Cristi Johnson or Jerry W. Thomas at Decision Analyst, Inc. in Arlington, Texas, 817-640-6166.
FOR IMMEDIATE RELEASE January 15, 2001
OVER 64% OF AMERICANS NOW HAVE INTERNET ACCESS
ARLINGTON, Texas-Over 64% of Americans now have access to the Internet, an increase of about 11% in the past year, according to a nationwide November telephone survey conducted by Decision Analyst, Inc., one of the nation's leading marketing research firms. In November the year before, only 53% of respondents had Internet access.
"Although Internet access is growing across the board, home access is leading the charge. Internet access at home has increased dramatically in the past 12 months, but work access has grown slowly," said Jerry W. Thomas, President/CEO Decision Analyst, Inc. "Employers appear to be reluctant to give all employees access to the Internet."
"The most dramatic change in access to the Internet occurred among the 55-to-64 age group," Thomas said. "Among this age group Internet access increase 19 percentage points in the past year, from 53% in November 1999 to 72% in November 2000."
See the attached graphs for more detailed information. Conducted in November, this Decision Analyst survey has a margin of error of plus or minus 2%.
Decision Analyst, Inc. specializes in advertising testing, new products research, product testing, and strategy research. The company is a world leader in Internet marketing research. The company operates a worldwide consumer opinion panel with more than 2.5 million members.
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Media Note: Further information may be obtained by contacting Cristi Johnson or Jerry W. Thomas at Decision Analyst, Inc. in Arlington, Texas, 817-640-6166. You may learn more about Decision Analyst by viewing the company's website at www.decisionanalyst.com.
Question: Do you currently have online access to the Internet, either at home, at work, at school, or at other locations (that is, places other than home, work or school)?
Base: Total Respondents = 501Decision Analyst, Inc.
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