Newswise — Princeton University Professor Elke Weber will deliver “ ‘Risk as Feelings’ and ‘Perception Matters’: Assembling Human Preferences One Psychological Process at a Time,” NYU ISDM’s Annual Dean for Science Lecture in Neuroeconomics, on Mon., Feb. 4, 5-6:30 p.m. at NYU’s Kimmel Center for University Life, Rosenthal Pavilion (60 Washington Square South [at LaGuardia Place], 10th floor).

In her lecture, Weber, Gerhard R. Andlinger Professor in Energy and the Environment and Professor of Psychology and Public Affairs at Princeton, will consider how people—from citizens and consumers to policymakers and managers—make decisions.

While rational models of economics tell us how we ought to make certain decisions, human behavior does not always follow suit. Weber will unravel these behavioral and psychological puzzles and outline how we can achieve long-term goals ranging from pension savings and addressing eating disorders to climate change action. 

The event is free and open to the public. To RSVP, please click here: Space is limited. For more information, call 212.998.8030. Subways: A, B, C, D, E, F, M (W. 4th St.); R, W (8th St-NYU).

The lecture is hosted by NYU’s Institute for the Study of Decision Making (ISDM), the premiere global research institute for neuroeconomics and decision sciences, and sponsored by the university’s Dean for Science. 

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