Newswise — Babson College Management Lecturer Peter S. Cohan has authored "Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion".

“I wrote this book because there is nothing more important to startup success than a leader’s ability to scale it,” said Cohan.

In the book, Cohan takes you through the four stages of scaling:

  • winning the first customers,
  • building a scalable business model,
  • sprinting to liquidity, and
  • running the marathon.

Along this scaling journey, Cohan

  • teaches you how to reinvent your company at different stages of growth to keep it scaling,
  • presents a new model for scaling in which each key element is illustrated with successful and less successful cases and principles for capturing success and avoiding failure, and
  • reviews other important topics such as developing a growth trajectory, raising capital, redefining the jobs to be done, and more, at each stage of a startup’s growth.

About Peter S. Cohan

Peter S. Cohan is Lecturer of Strategy at Babson College. He teaches strategy and entrepreneurship to undergraduate and MBA students at Babson College. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups—three of which were sold for over $2 billion. Peter has written 14 books and writes columns on entrepreneurship for Forbes, Inc, and The Worcester Telegram & Gazette. Prior to starting his firm, he worked as a case team leader for Harvard Business School professor Michael Porter’s consulting firm and taught at MIT, Stanford, and the University of Hong Kong. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.

What You'll Learn

To oversee growth from an idea to a company with billions in revenue, Cohan writes that CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues.

  • Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.
  • Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling.
  • Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them.
  • Discover principles of successful scaling through comparisons of successful and less successful companies.
  • Use the Scaling Quotient to assess your startup's readiness to grow.
  • Follow a road map for turning your idea into a company that can change the world.

Order online at

Babson College is the educator, convener, and thought leader of Entrepreneurship of All Kinds®. The top-ranked college for entrepreneurship education, Babson is a dynamic living and learning laboratory where students, faculty, and staff work together to address the real-world problems of business and society. We prepare the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to make a difference in the world, and have an impact on organizations of all sizes and types. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought & Action® as the most positive force on the planet for generating sustainable economic and social value.