MEDIA ADVISORY/INVITATION FOR COVERAGE

AT NEW YORK LIBERTY WNBA SEASON OPENER, SOUTH BRONX KIDS IN FIRST OFFICIAL PERFORMANCE OF THEIR NEW “PULL YOUR PANTS UP” DANCE

Half-time Rap and Dance Performance by Health People’s Kids-Helping-Kids Based on Viral Video with 60s Pop Icon Lesley Gore

Video

WHO & WHAT:South Bronx kids, ages 5 to 20, who are part of Health People’s Kids-Helping-Kids program, will perform their “Pull Your Pants Up,” rap and dance during half-time at the New York Liberty’s season opening basketball game against the Tulsa Shock.

The” Pull Your Pants Up” dance is based on the viral YouTube video and song produced for the kids by 60s singing sensation Lesley Gore (“It’s My Party,” “You Don’t Own Me”). The rap is 100 percent written by the kids – some of the most underserved children in the city and the country. It aims to empower and educate other kids to reach higher and build their own lives even through their often difficult situations of family breakup, addiction, AIDS, illness and foster care. To become what they are – youth with a future, and not kids with their pants sagging on the ground.

This performance of the “Pull Your Pants Up” rap and dance marks the first official one for Kids-Helping-Kids in an arena setting before a live audience.

Health People's Kids-Helping-Kids is a unique Bronx mentoring program where older kids are mentors for younger kids, especially those with sick or missing parents. They are thrilled to bring their positive message from the Bronx to kids everywhere. WHEN:Friday, May 31, 2013Half-time (roughly 8:30 p.m.)

WHERE:WNBA’s New York Liberty Season Opening Basketball GamePrudential Center25 Lafayette StreetNewark, NJ