David Pierce, Ph.D., is an associate professor of sports management in the Department of Tourism, Event, and Sport Management at IUPUI. He is an expert in the area of sport sales, publishing the first textbook to teach students how to sell (Selling in the Sport Industry, 2017). Pierce also serves as the director of the Sports Innovation Institute (SII) where he offers high achieving students engaged learning opportunities to conduct research for sport industry partners.

Pierce recently led a new research study that provides insight into Americans' perceptions and expectations around a return to youth sports amid the novel coronavirus pandemic. The study assessed the feelings of more than 10,000 parents, athletes, coaches, officials and administrators toward 12 adaptations being considered and implemented by venues for restarting youth sports programs. Read more on the study: https://news.iu.edu/stories/2020/06/iupui/releases/03-research-study-return-youth-sports-amid-coronavirus-pandemic-covid-19.html

Pierce graduated from Indiana University with a B.S. in 2003, a M.S. in 2004, and his doctorate in 2007, all in sport management.

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