In an era of spin doctors and media handlers, high profile agents and power publicists, the public's awareness of celebrity is greater than ever.
In "High Visibility: The Making and Marketing of Professionals into Celebrities" (NTC Business Books, 1997), three Northwestern University professors explore the phenomena behind celebrity and reveal these concepts to one and all.
"Success in the professions is no longer simply what you know and who you know. More and more, it's also who knows you," says Irving Rein, professor of communication studies in the School of Speech and an internationally known expert on communication and popular culture.
Rein is "High Visibility" co-author with Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing at Northwestern's Kellogg Graduate School of Management, and Martin Stoller, clinical professor of organization behavior at the Kellogg School.
In "High Visibility," the three professors examine the increasingly sophisticated celebrity industry as well as the tools successful people use to transform and shape their personalities and images, and the methods they employ to sustain their images over time.
The authors analyze the Lone Ranger, Dennis Rodman, Lee Iacocca, Michael Ovitz and others in case histories, pinpointing the elements that go into image and the actions that can transform the mediocre into the meteoric. "High Visibility" provides a blueprint for professionals in every field and a glimpse into the celebrity world for the general public.
(Source Contact: Irv Rein at 847-491-7530)
(Print Media Contact: Chuck Loebbaka at 847-491-4887)
(Broadcast Media Contact: Stephanie Clemson at 847-491-4888)
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