Media note: A short video of Brian Wansink explaining the research, as well as a graphic and additional details about this research can be found at

Newswise — ITHACA, N.Y. – Looking to lose weight? Think of your next workout as a fun activity or as a well-deserved break – not exercise – and you’ll eat less and lose more weight, according to a new study from Cornell University Food and Brand Lab.

Published in Marketing Letters, the new study analyzed the eating habits of people after walking 2 km – half the participants were told the walk was exercise, while others were told it was a scenic walk. Researchers found that those who believed they completed an exercise walk ate 35 percent more chocolate pudding for dessert than those who had been on a scenic walk. On a different occasion, those thinking they had taken an exercise walk ate 206 more calories ¬– 124 percent more calories – than those who had been told they were on a scenic walk.

According to researchers, the study shows one reason why people in new exercise programs often find themselves gaining weight – new exercisers have a tendency to reward themselves by overeating after their workout.

For beginning or veteran exercisers, the bottom line is: “Do whatever you can to make your workout fun. Play music, watch a video, or simply be grateful that you’re working out instead of working in the office,” said Brian Wansink Director of the Cornell Food and Brand Lab. “Anything that brings a smile, is likely to get you to eat less.”

Cornell University has television, ISDN and dedicated Skype/Google+ Hangout studios available for media interviews.

Register for reporter access to contact details

Marketing Letters