Newswise — Washington, DC (September 13, 2012)--The 2012 presidential campaigns are in full swing. T.V. viewers across the country are being inundated with political ads. Millions of dollars are being spent. Is the money worth it? Are the ads working? Are viewers paying attention, changing channels, changing their minds?
Members of The National Communication Association who study political advertisements can provide insight on the following:
•Do the majority of voters really understand campaign ad content? Do political ads really influence voter behavior?•What are the implications of having so many ads funded by third-party PACs and Super PACs? •Has the popularity of smart phones and mobile devices changed the way viewers receive ads?
WHO: Jaeho Cho, Ph.D.Dept. of Communication, University of California, DavisHe studies the role mass media plays in encouraging political engagement.
Dan Schill, Ph.D.Communication Studies, Southern Methodist UniversityHis research focuses on the strategies politicians use to manage the news and favorably frame issues for voters.
Richard Vatz, Ph.D.Dept. of Mass Communication and Communication Studies, Towson UniversityHe studies persuasion, political rhetoric and political advertisements. He recently published The Only Authentic Book of Persuasion (Kendall Hunt, 2012). CONTACT: To schedule an interview with an expert, please contact Arlyn G. Riskind at [email protected] or 202-534-1104.
###About National Communication AssociationThe National Communication Association (NCA) advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific, and aesthetic inquiry. The NCA serves approximately 8,000 scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, the NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems.
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