Newswise — Americans will spend a record $20.7 billion on Valentine’s Day this year, projects the National Retail Federation. Beyond significant others, consumers are purchasing more on gifts for children, parents, friends, coworkers, and even their pets.

“Although fewer Americans are celebrating the event, spending is up due to more experiential gifting,” Cheryl Bridges, a noted expert in retailing and interim director of the Center for Retailing Studies at Texas A&M University’s Mays Business School said.

Bridges can discuss 2019 spending trends and some of the top gifts expected for this year: maps of the stars to commemorate special days, couples events, and bedding for pets.

Bridges can be contacted directly for interviews at [email protected] or 979-845-7528.