Which Super Bowl Ad Will Score the Most Points with Viewers?

Article ID: 612818

Released: 24-Jan-2014 12:00 PM EST

Source Newsroom: University of Texas at Dallas

Expert Pitch

The Super Bowl is as much of a showdown for advertisers as football teams. Which one will score the most points with viewers?

Abhijit Biswas, marketing professor at The University of Texas at Dallas Naveen Jindal School of Management, can provide expert perspective on this year’s Super Bowl ads, including:

• The trend of “leaking” ads well before the game. • Technology/Interactive ads• The use of celebrities in ads • The Winter Olympics impact on SB advertising• Does Super Bowl advertising pay off?


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