Why is social distancing so hard? Because it goes against every cultural norm of human communication. @FurmanU prof John McArthur explains why, and why we should do it anyway.

John A. McArthur, Ph.D. is an associate professor of communication studies at Furman University in Greenville, South Carolina. He is the author of Digital Proxemics: How technology shapes the ways we move, (a book that might be even more applicable today than it was before the global pandemic) and numerous journal articles about our use of space and place.