University of Delaware

A menu for restaurant survival during the pandemic

Expert details potential strategies for navigating changes in the market and COVID0-19 government restrictions
10-Sep-2020 5:35 PM EDT, by University of Delaware

Newswise — The restaurant industry is facing a stark outlook due to the COVID-19 pandemic. Many restaurants have been forced by government entities to operate at limited capacity (delivery, in-house) or shut their doors completely. As restrictions begin to ease, restaurants face many questions regarding how best to reopen by balancing government regulation and customer safety concerns, all while operating a profitable business model.

Timothy Webb, an assistant professor of hospitality business management at the University of Delaware, can talk about potential strategies restaurant owners can use to segment the market, account for government restrictions and potentially match pre-COVID dine-in revenue totals.

  • Ensure that delivery options have been explored. Customers tend to feel more comfortable ordering take-out or delivery and these customers put no limits on seating capacity in the restaurant. It is not uncommon for restaurants to add delivery fees to order totals to balance potential added costs. From a general menu construction standpoint, Webb doesn’t believe altering a delivery menu from traditional pricing is a good idea. “Customers know what prices are expected when ordering and the corresponding quality based on price,” he says.

  • Operate under normal menu and circumstances. For locations that have to operate at limited capacity (Ex. 60%) the number of guests that can be served on a busy day will be reduced. This reduces potential revenues and profitability.  

  • Recognize that not all guests are the same. Some guests order and spend more while others spend less. To capitalize on revenue potential from a lower guest count, restaurants could employ an option to limit capacity to reservations based on a Prix Fixe menu, where price is communicated in advance and is standard for each guest. The restaurant can then determine a menu and price according to market. This may mitigate the revenue lost from unused capacity, while controlling variability in average check, and the menu can be tailored to match the price and is known in advance. This can streamline production, lower labor costs and control profitability. Also, based on the reservation structure, guests may feel more comfortable knowing only reservation guests will be in the building and guest counts can be monitored for government restrictions and protocols.




Filters close

Showing results

110 of 5640
Released: 15-May-2021 8:05 AM EDT
Rutgers Reports First Instance of COVID-19 Triggering Recurrent Blood Clots in Arms
Rutgers University-New Brunswick

Researchers at Rutgers Robert Wood Johnson Medical School are reporting the first instance of COVID-19 triggering a rare recurrence of potentially serious blood clots in people’s arms.

access_time Embargo lifts in 2 days
Embargo will expire: 20-May-2021 10:00 AM EDT Released to reporters: 14-May-2021 2:40 PM EDT

A reporter's PressPass is required to access this story until the embargo expires on 20-May-2021 10:00 AM EDT The Newswise PressPass gives verified journalists access to embargoed stories. Please log in to complete a presspass application. If you have not yet registered, please Register. When you fill out the registration form, please identify yourself as a reporter in order to advance to the presspass application form.

Released: 14-May-2021 11:25 AM EDT
Access to overdose-reversing drugs declined during pandemic, researchers find
Beth Israel Lahey Health

In a new study, clinician-researchers at Beth Israel Deaconess Medical Center (BIDMC) analyzed naloxone prescription trends during the COVID-19 pandemic in the United States and compared them to trends in opioid prescriptions and to overall prescriptions.

Released: 14-May-2021 11:00 AM EDT
No Excuses: Stop Procrastinating on These Key Health Checks
Michigan Medicine - University of Michigan

A quick guide to the most-valuable preventive care that adults need to get scheduled, to catch up on what they may have missed during the height of the pandemic, and to address issues that the pandemic might have worsened.

Released: 13-May-2021 7:05 PM EDT
FLCCC Statement on the Irregular Actions of Public Health Agencies & the Disinformation Campaign Against Ivermectin
Front Line COVID-19 Critical Care Alliance (FLCCC Alliance)

FLCCC Alliance calls for whistleblower to step forward from within WHO, the FDA, the NIH, Merck, or Unitaid to counter this misrepresentation

Newswise: shutterstock_1724336896.jpg
Released: 13-May-2021 12:55 PM EDT
Kreuter receives $1.9 million in grants to increase vaccinations in St. Louis
Washington University in St. Louis

Matthew Kreuter, the Kahn Family Professor of Public Health at the Brown School, has received $1.9 million in grants to help increase COVID-19 vaccinations among Blacks in St. Louis City and County.

Released: 13-May-2021 11:35 AM EDT
COVID-19 mRNA Vaccines are Immunogenic in Pregnant and Lactating Women, Including Against Viral Variants
Beth Israel Deaconess Medical Center

In a new study from Beth Israel Deaconess Medical Center researchers evaluated the immunogenicity of COVID-19 mRNA vaccines in pregnant and lactating women who received either the Pfizer or Moderna COVID-19 vaccines. They found that both vaccines triggered immune responses in pregnant and lactating women.

Released: 13-May-2021 10:30 AM EDT
Pandemic stigma: Foreigners, doctors wrongly targeted for COVID-19 spread in India
Monash University

The Indian public blamed foreigners, minority groups and doctors for the rapid spread of COVID-19 across the country during the first wave, due to misinformation, rumour and long-held discriminatory beliefs, according to an international study led by Monash University.


Showing results

110 of 5640

close
1.08457