Newswise — Washington, DC – April 10, 2020 – The American Cleaning Institute (ACI) launched its new Safe and Clean at Home initiative, featuring daily cleaning challenges, tips and ideas to help all of us to clean smart while we’re spending so much more time around the house. 

You can find the daily #SafeAndCleanAtHome posts on ACI’s Facebook, Instagram and Twitter feeds.

These challenges are designed to provide individuals and families with relevant, empowering and fun ways to make the most of our time at home while caring for their safety and well-being.

According to ACI’s latest National Cleaning Survey, 78% of Americans spring clean annually. As many of us are working from home due to COVID-19 crisis, we expect even more people to be cleaning this year. At the same time, households are more isolated than before as they practice social distancing to “flatten the curve.”

The #SafeAndCleanAtHome initiative will help break cleaning and organizing efforts into manageable pieces, convey important cleaning tips and safety information and connect families through fun shared projects.

“Through daily inspiring invitations and challenges, we can keep cleaning tasks from piling up and improve our living spaces, focusing on what we can control as a way to de-stress during these uncertain times,” said Melissa Hockstad, ACI President & CEO. “We will get through this and emerge with improved cleaning habits at home and a stronger community online.”

The messages will include common sense reminders about home safety, such as making sure you store cleaning products out of sight and reach of young children and to read the product label directions to maximize the effectiveness of your cleaning product.


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The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.