Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola, Ford, Hyundai and Little Caesars have already chosen not to run ads because of the challenges of hitting the right tone. What can audiences who watch the game for the commercials expect this year? Experts from Indiana University are available to comment on the unique challenges for marketing during this year's Super Bowl.
Expertise: Advertising and branding strategy, consumer insights, consumer behavior, marketing communications management, maximizing personal performance.
Ann Bastianelli is a senior lecturer in marketing at the IU Kelley School of Business. Her career spans more than 30 years in advertising agencies and corporate environments.
Expertise: Sports media, sports journalism, esports, virtual reality in sports, sport communication and social media in sports.
Galen Clavio is the head of the Sports Media program at Indiana University, the director of the National Sports Journalism Center and an associate professor. His research focuses on electronic media and its uses among fans, media and sports organizations, and his professional background is in sports journalism and broadcasting.
Expertise: Advertising, social media, online word-of-mouth, political marketing.
Beth Fossen is an assistant professor of marketing at the Indiana University Kelley School of Business in Bloomington. She is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media and political marketing.
Expertise: Data-driven marketing, customer segmentation and advertising strategies to segments, branding and corporate reputation, content marketing, digital marketing, marketing automation, database marketing, competitive intelligence systems, market research techniques, marketing strategy, marketing for new ventures, entrepreneurial marketing and women as entrepreneurs.
Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. She has 30 years of experience in competitive intelligence, market research and marketing.
Brian Vander Schee
Expertise: Digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education.
Brian Vander Schee is a clinical associate professor of marketing in the IU Kelley School of Business at IUPUI.
Expertise: Sport marketing, athlete marketing and branding, fitness marketing, health marketing, fitness communication, athlete activism.
Antonio Williams is an associate professor and director of graduate studies at the Indiana University School of Public Health-Bloomington. He also serves as a scientific advisory panel member for the American Council on Exercise, a player brand strategist/consultant for the Indianapolis Colts, a brand strategist/research consultant for Indiana University Athletics and a former member of the 2012 Super Bowl Host Committee.
Expertise: Consumer packaged goods, restaurants and hospitality, retail banking, mass merchandising retail, consumer behavior, brand management, marketing research, brand strategy, new product development and introduction, integrated marketing communications and digital marketing.
Jon Quinn is a senior marketing executive and Nestlé Faculty Fellow in the IU Kelley School of Business. He is a also the Director for the Center for Brand Leadership and Co-Director of the Consumer Marketing Academy.