Expert Pitch

IU experts available to comment on impact of pandemic, racial justice movement on Super Bowl commercials

Indiana University
5-Feb-2021 10:25 AM EST, by Indiana University

Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola, Ford, Hyundai and Little Caesars have already chosen not to run ads because of the challenges of hitting the right tone. What can audiences who watch the game for the commercials expect this year? Experts from Indiana University are available to comment on the unique challenges for marketing during this year's Super Bowl.

Ann Bastianelli

Expertise: Advertising and branding strategy, consumer insights, consumer behavior, marketing communications management, maximizing personal performance.

Ann Bastianelli is a senior lecturer in marketing at the IU Kelley School of Business. Her career spans more than 30 years in advertising agencies and corporate environments.

Galen Clavio

Expertise: Sports media, sports journalism, esports, virtual reality in sports, sport communication and social media in sports.

Galen Clavio is the head of the Sports Media program at Indiana University, the director of the National Sports Journalism Center and an associate professor. His research focuses on electronic media and its uses among fans, media and sports organizations, and his professional background is in sports journalism and broadcasting.

Beth Fossen

Expertise: Advertising, social media, online word-of-mouth, political marketing.

Beth Fossen is an assistant professor of marketing at the Indiana University Kelley School of Business in Bloomington. She is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media and political marketing.

Kim Saxton

Expertise: Data-driven marketing, customer segmentation and advertising strategies to segments, branding and corporate reputation, content marketing, digital marketing, marketing automation, database marketing, competitive intelligence systems, market research techniques, marketing strategy, marketing for new ventures, entrepreneurial marketing and women as entrepreneurs.

Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. She has 30 years of experience in competitive intelligence, market research and marketing.

Brian Vander Schee

Expertise: Digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education.

Brian Vander Schee is a clinical associate professor of marketing in the IU Kelley School of Business at IUPUI.

Antonio Williams

Expertise: Sport marketing, athlete marketing and branding, fitness marketing, health marketing, fitness communication, athlete activism.

Antonio Williams is an associate professor and director of graduate studies at the Indiana University School of Public Health-Bloomington. He also serves as a scientific advisory panel member for the American Council on Exercise, a player brand strategist/consultant for the Indianapolis Colts, a brand strategist/research consultant for Indiana University Athletics and a former member of the 2012 Super Bowl Host Committee.

Jon Quinn

Expertise: Consumer packaged goods, restaurants and hospitality, retail banking, mass merchandising retail, consumer behavior, brand management, marketing research, brand strategy, new product development and introduction, integrated marketing communications and digital marketing.

Jon Quinn is a senior marketing executive and Nestlé Faculty Fellow in the IU Kelley School of Business. He is a also the Director for the Center for Brand Leadership and Co-Director of the Consumer Marketing Academy.

Filters close

Showing results

110 of 5636
Released: 13-May-2021 7:05 PM EDT
FLCCC Statement on the Irregular Actions of Public Health Agencies & the Disinformation Campaign Against Ivermectin
Front Line COVID-19 Critical Care Alliance (FLCCC Alliance)

FLCCC Alliance calls for whistleblower to step forward from within WHO, the FDA, the NIH, Merck, or Unitaid to counter this misrepresentation

Newswise: shutterstock_1724336896.jpg
Released: 13-May-2021 12:55 PM EDT
Kreuter receives $1.9 million in grants to increase vaccinations in St. Louis
Washington University in St. Louis

Matthew Kreuter, the Kahn Family Professor of Public Health at the Brown School, has received $1.9 million in grants to help increase COVID-19 vaccinations among Blacks in St. Louis City and County.

Released: 13-May-2021 11:35 AM EDT
COVID-19 mRNA Vaccines are Immunogenic in Pregnant and Lactating Women, Including Against Viral Variants
Beth Israel Deaconess Medical Center

In a new study from Beth Israel Deaconess Medical Center researchers evaluated the immunogenicity of COVID-19 mRNA vaccines in pregnant and lactating women who received either the Pfizer or Moderna COVID-19 vaccines. They found that both vaccines triggered immune responses in pregnant and lactating women.

Released: 13-May-2021 10:30 AM EDT
Pandemic stigma: Foreigners, doctors wrongly targeted for COVID-19 spread in India
Monash University

The Indian public blamed foreigners, minority groups and doctors for the rapid spread of COVID-19 across the country during the first wave, due to misinformation, rumour and long-held discriminatory beliefs, according to an international study led by Monash University.

Released: 13-May-2021 9:15 AM EDT
28 Community Programs Receive Grants Through Penn Medicine CAREs Program
Perelman School of Medicine at the University of Pennsylvania

Penn Medicine CAREs awarded grants to 28 projects, many of which aim to fill vast needs in the community created by the COVID-19 pandemic, while others seek to improve diversity, equity, and inclusion.

Released: 13-May-2021 9:00 AM EDT
How to Win Over Vaccine Skeptics: Live Expert Panel for May 20, 3pm ET

How to Win Over Vaccine Skeptics: Live Expert Panel for May 20, 3pm ET

Released: 13-May-2021 8:00 AM EDT
Dental procedures during pandemic are no riskier than a drink of water
Ohio State University

A new study’s findings dispel the misconception that patients and providers are at high risk of catching COVID-19 at the dentist’s office.

Newswise:Video Embedded lung-damage-not-the-culprit-for-post-covid-exercise-limitations
Released: 13-May-2021 7:00 AM EDT
Lung Damage Not the Culprit for Post-COVID Exercise Limitations
American Physiological Society (APS)

A new study suggests the lungs may not be the main factor that reduce exercise ability in people recovering from severe COVID-19. Anemia and muscle dysfunction also play a role. The study is published ahead of print in the Journal of Applied Physiology. It was chosen as an APSselect article for May.

Showing results

110 of 5636