Newswise — The Johns Hopkins Bloomberg School of Public Health and the Pulitzer Center are co-hosting a free online event Thursday, October 14, at 1 p.m., EDT, with leading public health and communications experts to discuss ways to better reach vaccine-hesitant young adults during the COVID-19 pandemic.

Nearly 25 percent of young adults ages 18 to 25 remain hesitant about receiving a COVID-19 vaccination, according to a paper published this summer in the Journal of Adolescent Health. This leaves them at higher risk for severe disease and hospitalization. Conveying clear and accurate information about COVID vaccines is vital to get more young people vaccinated.

During the virtual event, journalists who worked on the CNN/BBC documentary Race for the Vaccine and public health experts will discuss communication opportunities for and shortcomings in addressing vaccine resistance among young adults.

The panelists will discuss:

  • How public health officials can reach adolescents and young adults
  • What messages on social media and other platforms resonate with this population
  • How journalists can reach younger audiences

Speakers will also share examples of successful communication to young people through social media, news articles, and documentaries. A panel of Bloomberg School public health graduate students, with backgrounds in journalism or adolescent health, will lead the post-discussion Q&A.

Give It Your Best Shot: Reaching the Vaccine-Hesitant Young

Thursday, October 14 from 1–2 p.m. EDT

Zoom. Registration required. Register here.

Speakers include:

Caleb Hellerman,
Medical journalist and documentary filmmaker
Director, Race for the Vaccine

Janet Tobias
Executive producer, Race for the Vaccine

Rupali Limaye, PhD, MPH, MA
Director of Behavioral and Implementation Science at the International Vaccine Access Center, Johns Hopkins Bloomberg School of Public Health

Nick Moran
Associate Director of Audience Development, Johns Hopkins Bloomberg School of Public Health

For more information, visit the Pulitzer Center’s event page.

The Johns Hopkins Bloomberg School of Public Health is part of the Pulitzer Center’s Campus Consortium network. The Pulitzer Center-supported Global Health Reporting Center and Wingspan Productions produced CNN/BBC’s Race for the Vaccine in association with HHMI Tangled Bank Studios, which was also a scientific adviser for the documentary. The film, which followed leading scientists developing the COVID vaccine during the pandemic, also was supported by the Chan Zuckerberg Initiative.

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