Wednesday, June 09, 2010
Brand Preference May be in the Drink, Not in the Head
From American Chemical Society (ACS)
Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default “well” liquor. Are they just vodka snobs, who pay $60 for a bottle of a “tasteless” beverage that can’t possibly taste much different than its $6 counterpart? Or is there really a scientific basis for the differences that drinkers claim to taste in America’s favorite hard liquor?
Scientists are reporting the first identification of a chemical basis for people’s preference for certain brands of vodka, which outsells rum, gin, whiskey, and tequila. They found that vodka differs from simple water-ethanol solutions in ways that could alter vodka’s perceived taste.
Read the full article here.