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Wednesday, June 09, 2010

Brand Preference May be in the Drink, Not in the Head

Brand Preference May be in the Drink, Not in the Head.jpg

From American Chemical Society (ACS)

Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default “well” liquor. Are they just vodka snobs, who pay $60 for a bottle of a “tasteless” beverage that can’t possibly taste much different than its $6 counterpart? Or is there really a scientific basis for the differences that drinkers claim to taste in America’s favorite hard liquor?

Scientists are reporting the first identification of a chemical basis for people’s preference for certain brands of vodka, which outsells rum, gin, whiskey, and tequila. They found that vodka differs from simple water-ethanol solutions in ways that could alter vodka’s perceived taste.

Read the full article here.

Posted by Thom Canalichio on 06/09/10 at 02:01 PM


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