Newswise Blog

Wednesday, September 28, 2011

The Press Release Evolves: An Old Medium for a New Kind of Marketing

The Press Release Evolves: An Old Medium for a New Kind of Marketing.jpg

For businesses looking to get the news out about their company, it seems almost every week brings a new tool with which to spread the company message. A corporate blog, a Facebook page, a Twitter account, a YouTube channel, and most recently, a Google+ account. A different type of content for each medium, the pros will tell you.  But what of the venerable, tried and true press release?  Practitioners of new media, social media, and most especially content marketing (I practice all three, by the way) may tell you that the press release is in decline, or worse, already obsolete.

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Posted by Roger Johnson on 09/28 at 01:42 PM
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Tuesday, September 27, 2011

Low Vitamin B12 Levels May Lead to Brain Shrinkage, Cognitive Problems

Older people with low blood levels of vitamin B12 markers may be more likely to have lower brain volumes and have problems with their thinking skills, according to researchers at Rush University Medical Center. The results of the study are published in the Sept. 27 issue of Neurology.

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Posted by Craig Jones on 09/27 at 01:46 PM
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Tuesday, September 20, 2011

Netflix Responds to Customer Outrage with New Thing for Customers to Get Outraged About

4 Ways Netflix Failed With Big Announcement:  Netflix announced that it will split into two companies to handle internet streaming and DVD-by-mail separately.  “The envelopes will still be red,” assures CEO Reed Hastings, but the unpopular changes have customers seeing red, and threatening to cancel their memberships. 

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Posted by Thom Canalichio on 09/20 at 02:41 PM
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Monday, September 19, 2011

Probiotics Have Slight Preventive Effect on Colds

Taking probiotics seems to provide both children and adults with a mild degree of protection against many upper respiratory tract infections (URTI) including the common cold, according to a new systematic review.

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Posted by Craig Jones on 09/19 at 02:58 PM
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Friday, September 16, 2011

Video Games May Not Boost Cognition

Over the past decade, many studies and news media reports have suggested that action video games such as Medal of Honor or Unreal Tournament improve a variety of perceptual and cognitive abilities. But in a paper published in the journal Frontiers in Psychology, Walter Boot, an assistant professor in Florida State University’s Department of Psychology, critically reevaluates those claims.

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Posted by Craig Jones on 09/16 at 02:40 PM
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Thursday, September 08, 2011

Death Tolls Spur Pro-War Stance

Mounting casualities in the Iraq and Afghanistan wars might seem like a reason for people to denounce the war and demand a way out. But a new “sunk-cost” psychology study finds that highlighting casualties before asking for opinions on these wars actually sways people toward a pro-war attitude. This sunk-cost mindset may also explain why losers stay in stock market.

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Posted by Craig Jones on 09/08 at 06:09 PM
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Thursday, September 01, 2011

Guest Blog: A “Victim” of Newswise Success

Guest Blog: A “Victim” of Newswise Success.jpg

I had no idea how far reaching and immediate Newswise could be with the public until the day I got involved with Internet poker.

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Posted by Roger Johnson on 09/01 at 03:43 PM
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Wednesday, August 24, 2011

Google Translate on Newswise

Google Translate on Newswise.jpg

Newswise has recently introduced a new service by making Google Translate as simple as one click on any article of the more than 100,000 in our online database.  This makes clients’ news much more accessible to international journalists.

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Posted by Roger Johnson on 08/24 at 02:02 PM
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Tuesday, August 23, 2011

500 Years Ago, Yeast’s Epic Journey Gave Rise to Lager Beer

An international team of researchers believes it has identified the wild yeast that, in the age of sail, apparently traveled more than 7,000 miles to make a fortuitous microbial match that today underpins the $250 billion a year lager beer industry.

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Posted by Craig Jones on 08/23 at 03:36 PM
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Thursday, August 18, 2011

Milk Better than Water to Rehydrate Kids

McMaster researchers have found that milk is a more effective way of countering dehydration in active children than a sports drink or water itself.

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Posted by Craig Jones on 08/18 at 03:39 PM
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