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How DVR is changing the world of TV advertising

New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, which means advertisers need to consider what types of ads to use based on a TV program’s...
15-Jul-2019 10:05 AM EDT Add to Favorites

Opposition to Muslim Ban Continues, Thanks to American Values

A new study found movements that promote American inclusiveness can have a lasting impact on policies that target racial, ethnic or religious minority groups, such as Trump’s "Muslim ban." The study suggests policy attitudes related to stigmatized...
28-Jun-2019 1:30 PM EDT Add to Favorites

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Moving Fictions

It may be a haunting photograph of a drowned man and his 23-month old daughter. It may be the gripping testimony of a family that survived a dangerous border crossing. Or it may be a heart-wrenching novel that tells the story of a refugee fleeing...
28-Jun-2019 10:25 AM EDT Add to Favorites

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Inside the mind of the online shopper

A new study found online shoppers are more concerned with finding a good deal, whereas offline shoppers care more about the overall quality and purchase of the experience. Type of purchase, age and gender are also key factors that factor into online...
13-Jun-2019 8:05 PM EDT Add to Favorites

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What's the best kind of father? An affectionate, fun-loving one.

Today's dads fulfill household roles that their own fathers did not. Fathers are expected to be more involved in their children’s lives, a practice science finds helps both dads and kids develop.
13-Jun-2019 9:45 AM EDT Add to Favorites

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Marine Oil Snow

Marine snow is the phenomena of flakes of falling organic material and biological debris cascading down a water column like snowflakes. But an oil spill like Deepwater Horizon will add oil and dispersants to the mix, making marine oil snow that is...
11-Jun-2019 11:45 AM EDT Add to Favorites

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New Molecular Sieves

Molecular sieves are useful in many industrial processes, especially in the chemical and energy sectors. They could be used to remove contaminants from water and have received attention for potential applications in aerospace, rail transportation,...
6-Jun-2019 10:15 AM EDT Add to Favorites

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Consumers want food labelling details spoon-fed

Consumers want information on bioengineered foods spoon-fed. Respondents in a new survey almost never used their own device to scan a QR code, while half accessed information when a separate device was made available. The results could help food...
5-Jun-2019 1:05 PM EDT Add to Favorites


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The University of Delaware exists to cultivate learning, develop knowledge and foster the free exchange of ideas. State-assisted yet privately governed, the University has a strong tradition of distinguished scholarship, research, teaching and service that is grounded in a commitment to increasing and disseminating scientific, humanistic and social knowledge for the benefit of the larger society. Tracing its origins to 1743 and chartered by the state in 1833, the University of Delaware today is a land-grant, sea-grant and space-grant university.

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Andrea Boyle Tippett
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aboyle@udel.edu

302-831-1421

Peter Bothum
Media Relations Manager

pbothum@udel.edu

302-831-1418

Peter Kerwin
Media Relations Manager

pgkerwin@udel.edu

3028318749

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