A new study from the University of Iowa's Tippie College of Business finds that when the European Union overruled tax incentives offered by four European countries to U.S. multinationals, subsidiaries of those firms reduced their investment by an...
8-Aug-2022 7:05 AM EDT Add to Favorites
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it's a product's essence, an abstract, unobservable quality that makes a thing what it is in the consumer's eye. The...
5-Jul-2022 10:05 AM EDT Add to Favorites
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