University of Iowa Tippie College of Business
Iowa City, IA USA

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The fortunes of a company that's been sued

A new study from the University of Iowa used the results of Fortune magazine’s annual list of Most Admired Companies to find fraud lawsuits that are dismissed as lacking merit or settle quickly do not cause any long-term reputational damage to the...
19-Oct-2023 2:05 PM EDT Add to Favorites

Customer Service Net Promoter Score (NPS) not all it’s cracked up to

For thousands of American businesses, including hundreds in the Fortune 1000, the Net Promoter Score (NPS) of customer loyalty is a magic number that all but guarantees future growth if it’s high enough. But a new study from University of Iowa...
26-Sep-2023 9:40 AM EDT Add to Favorites

On second thought.....

When employees share a great idea but wind up getting assigned even more more work to make it happen, they keep future great ideas to themselves. Managers can keep communication open by providing support and assistance to help employees bring their...
5-Sep-2023 2:05 PM EDT Add to Favorites

Tax partner matters more than accounting firm when doing a business' taxes

Accounting firms like to advertise the array of services they offer to save clients money on their taxes, but a new study from the University of Iowa's Tippie College of Business finds the firm and its services aren't nearly as important as the tax...
28-Aug-2023 2:55 PM EDT Add to Favorites

What do consumers love about loyalty cards? It's not what you think.

Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they're filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.
25-Jul-2023 11:20 AM EDT Add to Favorites

Data for insurance discounts? Consumers say no thanks

Insurance companies have encouraged consumers to reduce their premiums by using monitoring technology for 25 years now. But why have consumers been slow to embrace the idea? Because they find the whole process too mysterious.
27-Jun-2023 4:05 PM EDT Add to Favorites

Pushing the insurance industry forward

The new partnership will provide valuable assistance to start-up insurtech ventures developing innovative new tools for insurance companies and customers while providing unique learning experiences for Tippie College of Business students.
22-May-2023 2:20 PM EDT Add to Favorites

Incompetent bosses

A new study finds workers respond differently to incompetent bosses based on whether they are older or younger than themselves. Surveys show employees are more likely to accept an older incompetent boss but less likely to accept one who is younger...
15-May-2023 11:35 AM EDT Add to Favorites

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Tom Snee
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