Cut tax incentives and multinational firms will cut investment and employment
A new study from the University of Iowa's Tippie College of Business finds that when the European Union overruled tax incentives offered by four European countries to U.S. multinationals, subsidiaries of those firms reduced their investment by an...
8-Aug-2022 7:05 AM EDT
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The Inventors May Be Long Dead, but Consumers Still Crave Their Essence
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it's a product's essence, an abstract, unobservable quality that makes a thing what it is in the consumer's eye. The...
5-Jul-2022 10:05 AM EDT
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What emojis, emoticons and ¯\_(ツ)_/¯ add to online business communication
21-Jul-2022 4:20 PM EDT
Companies That Take Political Positions Find It Harder to Recruit Top Talent
11-Jul-2022 10:05 AM EDT
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