University of Iowa Tippie College of Business
Iowa City, IA USA

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Cut tax incentives and multinational firms will cut investment and employment

A new study from the University of Iowa's Tippie College of Business finds that when the European Union overruled tax incentives offered by four European countries to U.S. multinationals, subsidiaries of those firms reduced their investment by an...
8-Aug-2022 7:05 AM EDT Add to Favorites

The Inventors May Be Long Dead, but Consumers Still Crave Their Essence

Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it's a product's essence, an abstract, unobservable quality that makes a thing what it is in the consumer's eye. The...
5-Jul-2022 10:05 AM EDT Add to Favorites


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